As today is World Rainforest Day what better day to have a 'Throwback Thursday' and show you this amazing job for the Rainforest Action Network produced in 2007...
At This Rate is a printed publication produced to highlight the scale of the destruction of the world's rainforests. |
| Click on images to enlarge |
Design is by Studio8, Matt Willey and Zoë Bather were designers on the project. The amazing photography is by Giles Revell. |
| Inside front cover spread |
The size of the job is 220mm x160mm portrait and has an 8pp cover with a 24pp text.The book forms a series of spreads which really show off the stunning photography of the skeletal leaves, which look so much like aerial views of cities and make the spreads very powerful. Below is "Every day we lose an area larger than all five boroughs of New York City"
As mentioned before, it is best described as an 8pp cover with a 24pp text, but the text is actually formed by a long concertina (with one join) and the 8pp cover, which has a 10mm capacity spine actually works as a "dustjacket" as you can see in the birdseye pic, below...
It was constructed like this for reasons of both economy and ecology! The whole job actually comes out of one B1 sheet of paper meaning that it was relatively economical from a printing point of view and it was also not wasteful which is in line with the clients aims and objectives.On the reverse of the long concertina, which is hidden from view, is an image taken around the outside trunk of a tree from a tropical rainforest...
It is quite simply a stunning job both from the concept, design, photography, format, printing and finishing. It deservedly won 2008 DesignWeek award for Editorial Design.
The images were offset litho printed as a Tritone with a high density black ink. The repro and superb print is by Granite, who have since gone bust. The material choice is Neptune Unique FSC 200gsm which not only printed fantastically but was also the environmental choice by having Forestry Stewardship Council certification, which was more unusual for fine papers in those days.
Posted by Justin Hobson 22.06.2023
Thread is a studio specialising in design for a wide variety of clients from the art and cultural sector. Thread is the design studio of Michael Windsor-Ungureanu ...and these are his very simple and effective business cards.
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