Tuesday, 5 February 2013

Jacksons Fencing ...in practice

This is an extremely interesting publication produced by Jacksons, a company which produces, fencing, gates, railings etc. In house graphic designer, Lauren Soutan, got in touch with me and explained that they wanted to produce a catalogue which would appeal and inspire architects. To this end, her proposal was to produce a piece of literature, more along the lines of a fashion "look-book" which would be more inspirational, rather than having all the specifications and facts and figures (which, of course, can all be found on-line). The end result is this superb piece of print, titled ...in practice.
On page one is a quote by Charles Eames " Design is a plan for arranging elements in such a way as best to accomplish a particular purpose"   
The layout is simple and alows the monochrome photography to work really well. Printed in CMYK throughout. Section divider pages printed in solid blue (also out of CMYK).
Size is 200 x 240mm, Landscape format, saddle stitched. It has a 4pp cover on Omnia 200gsm and a 36pp text on Marazion Ultra 90gsm. The deliberately lightweight feel allows the pages to flow freely and to sit flat, allowing for perfect read-overs. The materials are perfectly chosen with the Marazion Ultra in particular having a lightweight, matt look and feel but with the images reproducing beautifully with great clarity and detail.
Design is by Lauren Soutan at Jacksons Fencing. Print production is by James Stewart Printers in Hertford. Thanks to Lauren for sending me file copies and a note.

Posted by Justin Hobson 05.02.2012

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Thanks for your comment! If I like it, I'll add it on. Cheers J