Tuesday, 26 February 2013

Whistles - Autumn/Winter

This is the Autumn/Winter 2012 lookbook for Whistles - (we've only just taken the pics which is why it's a bit late for this season!)
Since 2008, Whistles has been under the leadership of Jane Shepherdson, a former brand director at Topshop. Shepherdson has positioned Whistles as an intelligent choice - often described as ‘the thinking woman’s fashion brand' and this new lookbook is surely a reflection of this objective.

The size is 240x180mm Portrait, saddle stitched. It is printed on our Omnia and has a 4pp cover on 200gsm and a 20pp text on 120gsm. The weights are just right - Omnia is an extremely bulky sheet, so this is just perfect. 
...and here we go for a bit of a plug! - As you can see from the above images above, there is lots of colour and images with CMYK dark areas - loads of ink going down and it looks great on the Omnia, reproducing bright vibrant colours as well and keeping all the detail in the darker images. The other important thing to note is that unlike most uncoated products, you can successfully gloss UV varnish on this paper (with a single hit) and it works really well - as you can see...
Art Direction and design is by Simmonds Ltd. Superb print (and UV varnish - which really is in very good registration/fit) is by Push ...and thanks to Kate for sending me a copy. 
Posted by Justin Hobson 26.02.2013

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Thanks for your comment! If I like it, I'll add it on. Cheers J