Monday, 23 September 2013

Britain in a bowl

This is a piece about an interesting project that we were involved with last week and that was also part of London Design Festival.

Here's some background information about the project:

This year, The New Craftsmen commissioned potter Billy Lloyd to design an exclusive range of tableware, to be manufactured in Stoke, the heart and home of British ceramics. The Billy collection begins with a deep, flat-bottomed earthenware bowl in white with ridged exterior; multifunctional in purpose, and characteristically considered in design. To mark the launch of the bowl this September, The New Craftsmen and Billy Lloyd have teamed up with 5 leading food creatives in order to bring to life the bowl’s function and purpose, and illustrate the vibrant synergy between cookery and pottery; one that relies on a human touch with craftsmanship at the core. Foodies  Jeremy Lee of Quo Vadis, Abdul Yaseen of Cinnamon Kitchen, Skye Gyngell of Heckfield Place, Kerstin Rodgers aka MissMarmiteLover, and James Ramsden of The Secret Larder have each devised a mouth-watering recipe which will be sold together with our first edition of 50 batch production bowls, designed by Billy Lloyd and made in Stoke. “The provenance of food has become incredibly important to people over the last few years, and careful and sustainable sourcing is a well understood concept”, says Natalie Melton, of The New Craftsmen. “Collaborating with chefs who care deeply about good sourcing seemed a natural fit for the launch of this bowl. What we love about Billy’s work is its honesty and integrity; and he has carried that into this industry collaboration, bringing a keen attention to detail and a careful approach to collaborating with the best in Stoke. Good ingredients, skill, attention to detail, and an appetite for pleasure are at the root of everything we do. Britain in a Bowl epitomizes this and we are delighted with the outcome.”

Last Tuesday, at The New Craftsmen Garage in Adams Row (which is actually a garage in Mayfair!) the launch of the week long  ’Britain In A Bowl’ campaign started.

You may be wondering what this has to do with paper! here it is: Five recipe cards were printed with the ingredients, which were designed to look like and work as placemats. These mats and the introduction sheets were all produced on our new CRUSH range of papers.
The size of all the pieces is 180mm square. The recipe cards are printed on Crush, corn 350gsm and the title pages are printed on Crush Olive 120gsm. 
These beautifully produced items are silkscreen printed - 2colours for the recipe cards and on colour for the title pages. They are printed by London silkscreen printers Bob Eight Pop ...and a fine job they have made of them. Silkscreen often has a reputation of being a rough and ready type of printing but the coverage is beautifully even and the small type is crisp and sharp.
Design is by Julian Roberts at Irving & Co. The lovely illustrations are by John Broadley.
Posted by Justin Hobson 23.09.2013

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