The identity has been created by Paul Belford Ltd and has been applied across a range of collateral, including print. The design and illustrations reference postal ephemera, building on the postmark identity.
Business cards are 85x55mm
The swing tags are beautifully finished, with punched holes, hole protectors and coloured string.
Design is by Paul Belford, Martin Brown and Bethan Jones at Paul Belford Ltd. You can read more about the project here: http://paulbelford.com/project/from-babies-with-love-brand/
There are other parts to the project printed on our Shiro Echo, White, including stationery paper and compliments slips and greeting cards, but maybe I'll write about those another time.