Friday, 5 June 2015

From Babies with love

From Babies with Love supply organic baby clothes and printed cards by post, they then send all of their profits around the world to help abandoned and orphaned children.

The identity has been created by Paul Belford Ltd and has been applied across a range of collateral, including print. The design and illustrations reference postal ephemera, building on the postmark identity.

Business cards are 85x55mm
...and the swing tags are 135x55mm
The cards and swing tags are printed on our Kemikal, Cotton White 1500mics which is a natural feeling, neutral white thick board - 1.5mm thick. so it gives great thickness, but is nice and tactile.

The swing tags are beautifully finished, with punched holes, hole protectors and coloured string.
The below image highlights just how thick the material is:
Now you might think that being this thick, that they were silkscreen printed, however they are not, as beautifully crisp type was required juxtaposing with the smudged rough and ready 'postage mark'. So you might be surprised to learn that they have been litho printed! come? I hear you ask, on a board that is 1.5mm thick. Well, they have been produced using a litho, flat bed printing press. These are machines which (in years gone by) used to be used to produce proofs (and progressive proofs, if you remember them) and because the printing bed is flat and not round a cylinder, the machines can cope with thicker substances, such as this. These cards were produced by Linnetts Proofing based in London NW10.

Design is by Paul Belford, Martin Brown and Bethan Jones at Paul Belford Ltd. You can read more about the project here: 

There are other parts to the project printed on our Shiro Echo, White, including stationery paper and compliments slips and greeting cards, but maybe I'll write about those another time.
Posted by Justin Hobson 05.06.2015

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