Friday, 18 August 2017

Oxford Mathematics - Notebooks

William Joseph were commissioned to create a world-facing identity for the Mathematical Institute at the University of Oxford. Their solution was to use Sir Roger Penrose’s P3 tiling to form the basis of an identity that can be applied flexibly across different materials.
One of the items that the identity was applied to is this neat little set of notebooks.
The notebooks are A5, portrait and are simply printed offset litho in a silver special only (1 colour) on the cover and 'bellyband'.
Click on images to enlarge
The use of the silver is amazingly effective:
The cover of the notebooks are printed on our Colorset 100% Recycled 120gsm and the colours used are Spring Green, Solar and Flint.
Click on images to enlarge
Each of the notebooks has an 8pp cover, which is on the 120gsm. Combined with the 64pp text which is unprinted on our Shiro Echo, White 80gsm, they have a wonderfully unstructured feel which means they flow beautifully but don't feel flimsy.
...they flow
Click on images to enlarge
Design is by London based design company William Joseph and the creative director on the project is Stéphane Harrison. Print and notebook makeup is by Pureprint.
Posted by Justin Hobson 18.11.2017

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Thanks for your comment! If I like it, I'll add it on. Cheers J