Friday, 21 September 2018

L'Amateur de Thés

L'Amateur de Thés is a Japanese restaurant and Tea specialists based in Pau, Southern France. The menus and stationery paper is produced on our Offenbach Bible 60gsm.

Here is the description about the project by the design studio Work in Process....

The Visual identity created for the gastronomic restaurant l'Amateur de Thés in Pau, on the occasion of its move to the Halles district. Rectilinear graphics and typography, sequence and rhythm, to represent the chef Yuri Nagaya’s rigour and precision. Simplicity, to reflect her humility and calm. A poetic and modern tone of voice to translate her experimental cuisine between Japanese technique and products from the southwest of France. Our intervention focused on the logo design, a deconstruction of the letter ‘a’ to gradually result in a symbol imitating a Japanese object or architectural element. From there we have worked on a series of symbols, typographic arrangements (using Px Grotesk by Nicolas Eigenheer), menus, communication documents, packaging, website, signage and pictograms, as well as some interior details.
Click on images to enlarge
The literature is blind embossed whilst the logo and the little details are all foiled in black on Offenbach Bible 60gsm.
click on images to enlarge
Work in Process is the studio of Claire Colnot and Amish Shah, who work in between France and London.

The superb foiling and embossing has been produced by Pyrénées Dorure Découpe who are based in Morlaas in France.
Posted by Justin Hobson 21.09.2018

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Thanks for your comment! If I like it, I'll add it on. Cheers J