Monday, 24 September 2018

Margaret Howell AW2018

Margaret Howell is a contemporary British clothing designer who has worked successfully in men’s and women’s clothing for over four decades. After graduating from a fine art degree at Goldsmiths’ College, London in 1969, Howell started making accessories. Her hand -made beads and knitted accessories came to the attention of Vogue and other fashion magazines, encouraging her to go onto designing clothes.
This is the promotional literature for the new Autumn Winter collection. It is a broadsheet format. Size is 140x198mm, folding out to 594x840mm and is printed on our new paper called SIXTIES.
It is concertina folded horizontally and vertically.
Above is the front view and below is the wonderfully 'ghost-like' reverse.
Click on images to enlarge
Birds eye view showing the folding...
The whole publication is all printed offset litho on our new Sixties, 60gsm ...and it looks and feels absolutely gorgeous - it flops and folds in a delightful way when handling the publication as I hope these images demonstrate. SIXTIES is a new paper made by the Reflex Paper Mill in Germany. This new paper has the same translucency as a tracing paper - but it feels like a normal paper! … you can see the translucency in the image below:
...and here too:
Click on images to enlarge
The publication is printed offset litho in CMYK and the colour reproduction on Sixties is excellent, as you can see in the detail image below. Printing is by Push in London.
Creative direction and design is by Studio Small. Photography is by Chris Moor.
Posted by Justin Hobson 24.09.2018

No comments:

Post a Comment

Thanks for your comment! If I like it, I'll add it on. Cheers J