GREY GOOSE Boulangerie François

This summer, GREY GOOSE Boulangerie François, in partnership with Harvey Nichols, has created the World’s Most Intimate Martini Bar. Hidden inside a beautifully designed camionnette (a vintage Citroen delivery van) GREY GOOSE has created a luxurious space reserved for the select few to experience the mixing of a their own bespoke Martini.

The 'van' is visiting London, Edinburgh and Manchester.

Click on images to enlarge

This 4pp invitation is 210x120mm, portrait and is printed on our Omnia 320gsm, which is a very bulky board with a subtle, natural texture and tactile surface. Reproduction is superb with the colours bright and vibrant.

The invitation has been digitally printed on an HP Indigo press. The colours are strong and punchy and the invite has a matt, tactile look and feel - in fact I can honestly say, every bit as good as litho!
Although Omnia was never originally developed for digital, we now keep it as a stock item with "sapphire treatment". This treatment is often applied to more unusual papers and provides a "key" so that the inks (which are different to litho inks) work on the paper surface. The great thing is the job just doesn't look and feel like a 'digital' job.

Centre spread:

Outside back cover printed in a gorgeous, rich blue:

The Boulangerie François concept was developed and implemented by London based branding agency Ragged Edge  founded by Max Ottignon.

 

Print and finishing is by Essex based digital printer, Ashwyk. Thanks to Joe de Wykerslooth for sending me some file copies.

 

https://www.greygoose.com/uk/en/camionette.html

http://www.raggededge.com/

www.ashwyk.com

Posted by Justin Hobson 14.08.2015