The Print Shop - 40 Years of Calverts
Calverts is a workers' cooperative with a history of creating and producing eye-catching print and design. To celebrate Calverts 40th year, they invited Alice Pattullo and publishers Design For Today to work with them on a creative print animation, following the journey of an idea as it transforms into a finished product. It's a whirlwind tour through illustration, art direction, design, file set up and reprographics, with a sprinkling of handy tips along the way.
The size of the publication is 148x95mm, portrait with a 6mm spine.
The below image shows the inside spread with hot foil blocking on the right hand page...
This publication is a long concertina - it is quite simply one long sheet which concertina folds into a pre-creased spine, which forms a cover.
The below image shows a 'birdseye' view which demonstrates how it folds into the spine. Over the last 30 years, I have always referred to this format as a long concertina, however in recent years people have started using the term Leporello to describe this type of folding - personally I think this is just confusing! 
The 26pp book is actually made from two sheets of paper, carefully joined, with a glued tab, which you can just make out in the image below.
The below image shows both sides stretched out fully.
Below is the spread about Riso printing, where there is a 'tipped in' sheet, which is Riso printed on the right hand page.265x168
The page is 265x168mm and is folded once to reveal the below...
...and then folding up.
...there's even information about paper sizes.
It's a really beautifully conceived and executed publication with superb illustrations by Alice Pattullo and excellent writing.
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| Click on images to enlarge |
The publication is printed Offset Litho on our Shiro Echo, White 250gsm, which is 100% Recycled and FSC accredited. The weight of the material is crucial for this format - too heavy and it will be too springy, too light and it won't take the creases and hold together well enough, 250gsm is just perfect. Here are some of the spreads...
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| Click on images to enlarge |
And the great news is that if you would like to have your own copy, you can buy still buy them online HERE.
Posted by Justin Hobson 04.01.2021
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