How to Excite the Senses

Jaguar is a purpose-led organisation and their purpose is to excite the senses. This superb publication commissioned by the Jaguar PR and press department is to convey this purpose. This piece of literature embodies all the core values that Jaguar stands for and is produced to a very high specification.

The size of the publication is 165x240mm, landscape. The outside cover is case-bound using a combination of a soft touch covering material and 'quarter bound' in black book-cloth. The front cover is hot foil blocked in a gloss black foil. 

The binding is what is generally called "swiss-bound", so the text is mounted onto the inside back cover with the front cover and freestanding spine. The below image shows the inside front cover, inside spine and page one of text.

However, what is unusual about the binding is that the text is section sewn but left as what I describe as "open-bound" with the sections being held together with just thread and a very small amount of glue.

Click on images to enlarge

One of the things about this project which is so exciting is the use of different materials. The introduction is an 8pp section printed on Offenbach Bible 60gsm - which is printed sensationally with an amazing image ...the alloy wheel below:

...and below you can see the way the very lightweight Offenbach Bible flops and flows:

The majority of text is printed on our Omnia 120gsm. The majority of pages are printed in a solid black, which looks wonderful on the Omnia.

Click on images to enlarge

...but to keep the reader stimulated there are eight "tip- ins" 140x110mm, which are printed on our Astralux 1 sided 90gsm, which is high gloss one side and an uncoated reverse.

The below image shows the way the uncoated and coated combination of the Astralux works really well.

Many of the spreads are also vibrant colours or solids which all work equally well on the Omnia.

The publication is printed offset litho throughout and there is also gloss UV which runs throughout the book. Unlike most uncoated products, you can successfully gloss UV varnish on Omnia (with a single hit) and it works really well - as you can see in the below pic...

Click on images to enlarge

Another luxurious touch is the use of coloured thread for the section sewing:

Concept, art direction and design of the publication is by Brand Union.

This is an exquisitely produced book which using a great choice of materials does "excite the senses". The project is printed offset litho throughout. Print is by CPI Colour with Alan Gillespie handling the project.
https://www.jaguar.co.uk/index.html

http://www.brandunion.com/

http://www.cpicolour.co.uk/

Posted by Justin Hobson 27.07.2017

Pearlfest 2016

The other week, the glamorous reception area at Pearlfisher was turned into a pop up silkscreen print studio.

Gary Parselle from The Private Press set up his temporary silkscreen print workshop, so the whole creative team got their hands dirty experiencing hand silk screen-printing for themselves.

Just using a few colours, plus a few different screens and our lovely Colorset 100% recycled paper.

...and hey presto, lots of different results

...we were asked to supply a selection of different colours from our Colorset range in 270gsm. For those of you not familiar with this collection, Colorset has 26 colours and is made from 100% Recycled fibres. All colours are available in 120, 270 and 350gsm. Amongst other uses, it's become a firm favourite with Silkscreen printers.The colours you see here are Deep Orange, Mango, Lemon, Lime, Aquamarine, Magenta, Pink Ice, Ash, Solar, Nero, White and Natural.

The workshop was run by Gary Parselle from The Private Press who's studio is based in Brighton. The event was arranged by Jenny Cairns and Managing Director Darren Foley.
Small scale events like this are such a great idea. It exposes a whole team to a shared creative experience and with a "pop up" like this, no need to travel!

http://www.pearlfisher.com/

www.theprivatepress.org

Posted by Justin Hobson 22.03.2016

The Private Press at Brand Union

A couple of weeks ago, the team at Brand Union, London got their hands dirty in the all-agency meeting to learn about and experience hand silk screen-printing.

...but first of all they had to climb into boiler suits and make an origami printer's hat!

Gary Parselle from The Private Press set up a temporary silkscreen print workshop in the Brand Union Studio.

He provided absolutely everything to ensure this was a truly fulfilling, creative process which involved absolutely everyone.

...and of course he also needed some paper! -so we were asked to supply a selection of different colours from our Colorset range in 270gsm. For those of you not familiar with this collection, Colorset has 26 colours and is made from 100% Recycled fibres. All colours are available in 120, 270 and 350gsm. Amongst other uses, it's become a firm favourite with Silkscreen printers.

Below are the fruits of their days printing, hung out to dry...

 Below is an image showing the printed results in the window of their Smithfield based studio:

The event was arranged by Creative Director, Clare Styles. What a fantastic thing for an agency to do. This is a truly engaging, interactive and creative activity for the whole company to get involved with - far more fun that a team building day paintballing!

www.thebrandunion.com

www.theprivatepress.org

Posted by Justin Hobson 25.11.2015