Wood Sage & Sea Salt

Jo Malone is a London based company renowned for British bespoke fragrances for Women, Men and the Home. This is the superb promotional collateral for their Wood Sage & Sea Salt fragrance... 'Escape the everyday along the windswept shore. Waves breaking white, the air fresh with sea salt and spray. The mineral scent of rugged cliffs, mingling with earthy sage'

The finished size is 150mm square and is concertina folded out to a size of 900x150mm and you can see the birdseye image below:

Click on images to enlarge

The below image shows both sides laid out flat...

It is printed on our Kaizen 350gsm, which is a dead flat matt uncoated text and cover range with a surface treatment and the result is it prints amazingly but still doesn't feel like a coated paper.

Kaizen has a high whiteness and an excellent bulk. It isn't just CMYK that prints superbly. As you can see from the image below, solid flat colours reproduce superbly.

On a simple piece of collateral like this, the attention to detail makes all the difference. As you can see from the detail image below, it has been properly and beautifully creased. Perfectly square and perfectly executed...

Art direction and design is by the Jo Malone design team. Superb repro, print and finishing is by CPI Colour with Mark Pitman handling the project.

https://www.jomalone.co.uk/scents/woody/wood-sage-sea-salt
https://www.cpi-print.co.uk/

 Posted by Justin Hobson 13.08.2021