Selling Your Home the Modern Way

Established by Albert Hill and Matt Gibberd, The Modern House is the UK’s foremost estate agency, only selling modernist and contemporary architecture for over a decade. This is a piece of

promotional literature titled "Selling Your Home the Modern Way" giving the facts about how The Modern House operates, supported with research and statistics.

The format is an 8pp concertina fold, finished size is 200x262mm folding out to 800x262mm. Below you can see a birds-eye view of the format. 

Below shows it unfolded...

Click on images to enlarge

The material chosen for the publication is our Omnia. This material has a high bulk, required as this is only an 8pp but a board weight would be too heavy, so this is produced on 150gsm which has a bulk of 200microns, which feels just right. The photography has reproduced brilliantly on the Omnia, with the combination of exterior and interior photography and fleshtones..

The Modern House have used Omnia many times, so they know just how good the combination of tactile feel and excellent reproduction is ...and the solid black is really solid and dead flat matt:

The superb art direction and design is by Tom Watt at Field Projects. Print production is by Push in London.

https://www.themodernhouse.com/

http://field-projects.com/

http://www.push-print.com/

Posted by Justin Hobson 08.04.2020

The Modern House - postcards

Established by Albert Hill and Matt Gibberd, The Modern House is the UK’s foremost estate agency, only selling modernist and contemporary architecture for over a decade.

This is their most recent promotional mailer titled "Selling Britain's Finest Modern Architecture" showing four properties in the format of a concertina postcard book.

  

The format is a 12pp A6 concertina. Flat size is 148x634mm, folding to 148x105mm. The concertina folds into a pre-creased 3mm spine. Printed CMYK offset litho and the cards are perforated.

The concertina is printed on Redeem 100% Recycled 315gsm, which prints beatifully and fits with the modernist, utilitarian architecture.

showing how the concertina folds into the spine

The superbly creased 3mm spine. It's touches such as this - good creasing - that make all the difference to a project like this:

Click on image to enlarge & see perforation

...and the other thing that shouldn't be overlooked is the perforations. As you can see from this picture, perforations can look great, even beautiful. These perfs. only look this good because the designer took the time to explain what he wanted to the printer. There are a selection of different perforation "bars" available at print finishers - so do ask a printer to get samples and to show you different types. If you don't convey your expectations to the printer, then they'll generally use the perforating bar that's on the machine and you may be disappointed.


Art direction and design is by Field Projects. Print production is by Michael Keyworth at Key Printers.

www.themodernhouse.net

http://field-projects.com/

sales@keyprinters.co.uk

Posted by Justin Hobson 20.11.2014