TOAST AW 2016 Invitation

Established in West Wales in 1997, TOAST has grown from loungewear and nightwear products to become a unique lifestyle brand renowned for its thoughtful contemporary design and ability to re-energise traditional textiles. TOAST now has a large large online following plus 11 shops and concessions in 14 John Lewis stores.

This is the invitation to the launch of the Autumn Winter 2016 collection, held at the Vinyl Factory, Marshall Street in London.

Invitation with envelope

The flat size is 630x444mm, folding to a finished size of A5 portrait. It is printed Offset Litho in four colour process, one side only, on our lovely Offenbach Bible 60gsm, giving it a lightweight feel but with a beautiful quality. Image reproduction is superb.

It is folded in a concertina format so as to avoid a crow's foot. It unfolds beautifully, nice and flat.

Click on images to enlarge

Concertina folding...

Creative direction and design is by TOAST. Head of graphics is Jo Waller and the designer on the project is Mia Shurey. Printing is by Identity Print, based in Paddock Wood in Kent.

https://www.toa.st/uk/
http://www.identityprint.co.uk/

Posted by Justin Hobson 13.10.2016