TOAST AW 2016 Invitation

Established in West Wales in 1997, TOAST has grown from loungewear and nightwear products to become a unique lifestyle brand renowned for its thoughtful contemporary design and ability to re-energise traditional textiles. TOAST now has a large large online following plus 11 shops and concessions in 14 John Lewis stores.

This is the invitation to the launch of the Autumn Winter 2016 collection, held at the Vinyl Factory, Marshall Street in London.

Invitation with envelope

The flat size is 630x444mm, folding to a finished size of A5 portrait. It is printed Offset Litho in four colour process, one side only, on our lovely Offenbach Bible 60gsm, giving it a lightweight feel but with a beautiful quality. Image reproduction is superb.

It is folded in a concertina format so as to avoid a crow's foot. It unfolds beautifully, nice and flat.

Click on images to enlarge

Concertina folding...

Creative direction and design is by TOAST. Head of graphics is Jo Waller and the designer on the project is Mia Shurey. Printing is by Identity Print, based in Paddock Wood in Kent.

https://www.toa.st/uk/
http://www.identityprint.co.uk/

Posted by Justin Hobson 13.10.2016

Collection 004

Collection 004 from Toogood reinterprets some of the ingenuity of the resourceful women of wartime Britain. The transformation of fallen parachutes into silk lingerie and the reusing of ripcords and the shades of airforce blue and olive drab are the inspiration and source for this collection. The pieces have names such as The Milkman Jacket, The Umpire Coat and the Printer Tunic.

This is the promotional literature, a small folded up piece measuring 70x100mm, folding out to 280x600mm. It is printed Offset Litho in four colour process, one side only, on our lovely Offenbach Bible 60gsm, giving it a lightweight feel but with a beautiful quality.

The large format concertina folds this way...



...and then this way:

The advantage on concertina folding is that you are reducing the stress on the paper and not trapping air in the folds, whereas if you fold paper on itself, on itself and on itself etc - you will get what is called a "Crow's foot" - if you don't know about this or haven't heard this expression, I wrote about it, at length, here: http://justinsamazingworldatfennerpaper.blogspot.co.uk/2014/04/what-is-number-4.html. This is a perfect example of a folded piece without a crow's foot!

Click on images to enlarge

The Image above is one of the unfolded examples I was given, so definitely no crow's foot there!

 

Creative Director is Faye Toogood and the designer on the project is Catherine Acornley. Printing is by Chadbon Printing based in London.

 

http://t-o-o-g-o-o-d.com/

chris.chadbon@btinternet.com

Posted by Justin Hobson 05.07.2016

Collection 003

Faye Toogood is a British designer who's work has appeared on this blog many times before. Her work covers interiors, installation, furniture, fine art fashion and more! 

Collection 003 is Faye Toogood's new collection of unisex outerwear designed in collaboration with her sister fashion designer Erica Toogood. 

This promotional literature is a small folded up piece measuring 70x100mm, folding out to 280x600mm. It is printed Offset Litho in four colour process, one side only, on our lovely Offenbach Bible 60gsm, giving it a lightweight feel but with a beautiful quality.

Click on images to enlarge

The large format concertina folds this way...

...and then this way:

The advantage on concertina folding is that you are reducing the stress on the paper and not trapping air in the folds, whereas if you fold paper on itself, on itself and on itself etc - you will get what is called a "Crow's foot" - if you don't know about this or haven't heard this expression, I wrote about it, at length, here: http://justinsamazingworldatfennerpaper.blogspot.co.uk/2014/04/what-is-number-4.html. This is a perfect example of a folded piece without a crow's foot!

Creative Director is Faye Toogood and the designer on the project is Catherine Acornley. Printing is by Chadbon Printing based in London.

http://t-o-o-g-o-o-d.com/

www.fayetoogood.com.

chris.chadbon@btinternet.com

Posted by Justin Hobson 10.02.2016

Regent Porto Montenegro Penthouses Floorplans

Porto Montenegro is being developed as the Mediterranean’s most comprehensive yacht marina. Along with the berths, there are five private residential buildings with a total of 228 apartments.

These are the floorplans for the Penthouses which form part of the collateral produced for the marina. The flat size is 525x750mmfolding down to 175x250mm.

Click on images to enlarge

The plans are concertina folded as you can see from the birds eye view below:

Folding out to the full flat size of 525x750mm (18pp)

Click on images to enlarge

The floorplans are printed on our Shiro Echo, White 80gsm which 100% recycled and FSC accredited. It is perfect as a material to print these plans on - almost conjuring up a "blue-print" type feel and rattle, They are printed offset litho and are hot foil blocked in metallic gold foil. Below is a detail of the foiling:

Another thing to note is the absence of a "crows foot" on the folds - this is because it was concertina folded. As you can see from the image below - nice clean, crisp folds and no ugly creasing.

You can read more about "Crow's feet" here:
http://justinsamazingworldatfennerpaper.blogspot.co.uk/2014/04/what-is-number-4.html

The floorplans are just one of the items in the pack of promotional literature which makes up a whole collection of collateral (below) for the exclusive Regent Porto Montenegro apartments.

Art direction and design is by London branding agency &Smith. Creative Directors are Rachel Smith and Dan Bernstein. Print and production is by Gavin Martin Colournet.

www.portomontenegro.com
www.andsmithdesign.com
http://www.gavinmartincolournet.co.uk/

Posted by Justin Hobson 23.10.2015

What is ...a Crow's foot?



What is ...Number 4

Regular followers of this blog will know that in the middle of the month, I publish a "What is ....? post. The article covers various aspects of paper, printing and finishing in greater depth. However, many of these subjects are complex, so these posts are only intended to be a brief introduction to the topic.

 

What is ...a crow's foot (in printing)?

Crow's feet

When the term "crow's foot" is thrown into a print related conversation, it leaves many who haven't been immersed in printing terminology baffled. Most people have heard of the term "crow's feet" applying to those narrow lines around the outside corners of your eyes which becomes more prominent as you grow older (don't worry, I haven't started writing a beauty hints blog!)

In the world of print and print finishing, the term "Crow's foot" refers to the creasing that you can get on a folded sheet which looks rather ugly, as the picture below: 

showing detail



A real crow's foot

Needless to say, the term is derived from the shape and pattern of a Crow's foot, a Crow, unlike some other birds, having a three toes. The problem of this ugly creasing appears to be caused by two factors which can either happen individually or in tandem. Firstly, there is the distortion caused by folding paper on itself and on itself again and again etc. The problem is that paper roughly doubles in size with each fold and this makes it harder to bend and results in the distortion (creases) on the inside sheets.

 

This effect happens whether paper is folded by hand or by machine. The second factor that causes or more particularly accentuates the "rippling" generally making more creases is mechanical folding. The increase in the creases is caused by air escaping, as it has nowhere to go (-readers familiar with printed sections being folded for binding will know that a rough perforation is made along the fold to allow the air to escape).

 

So, as you can see, this is clearly a problem - although it is one of those issues which generally rears it's ugly head when you are least expecting it! Many people think by using a lightweight material, such as our Offenbach Bible in 40, 50, 60gsm it will solve the problem - sadly the lighter weight material won't solve the problem on it's own!

 

How to get round it? - if producing an item which requires folding down, the best thing is to concertina one way and then concertina the other way. This means that the paper is never folded on itself and on itself again. It reduces the stress, prevents distortion and means that you never see a crow's foot! There are many examples of this already on the blog, here's a couple of perfect examples by NB:Studio and Studio8: http://justinsamazingworldatfennerpaper.blogspot.co.uk/2010/09/d-new-blood-2010.html, http://justinsamazingworldatfennerpaper.blogspot.co.uk/2009/07/shop-london.html

 

However, I can also show you a perfect example of just how not to do it! This folded down poster is a project for D&AD. Unfortunately there is no design or printer credit, so I can't reveal who was responsible, but it's the perfect example of a great idea but executed with lack of thought and poor production!

A5, portrait in size, reveals this amazing spectacle on the first spread...

close up detail

I'm sure that because of the quantity that would have been printed, the likelihood is that it would have been machine folded as this looks like the creasing that happens when air is trapped. The point is that it could still be machine folded but in a concertina which would have prevented this unsightly effect:

The whole poster:

...as many of my school teachers would have said about me ..."could have done better"!

Posted by Justin Hobson 15.04.2014