Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by - this project is from 2016.
Reach, Presentation, Service & Expertise 2016
Established by Albert Hill and Matt Gibberd in 2004,
The Modern House is the UK’s foremost estate agency for houses and apartments of outstanding design and they have a passion for modern architecture. This is their company brochure (titled "The Art of Selling Architecture") which sets out to explain who they are, what they do and how they do it - Reach, Presentation, Service and Expertise.
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| Click on images to enlarge |
The cover is simply hot foil blocked in black foil and nothing on the back cover - it's wonderfully minimal. Size of the brochure is 280 x 230mm, portrait and is saddle stitched. It has an 8pp cover with 160mm wide flaps. The cover is printed and hot foil blocked Fabrique Moderne, Grey 200gsm which has a lovely textured 'watercolour' look and feel.
The text materials chosen are a combination of Omnia White 120gsm and
Tree Free Bamboo Cream, 120gsm for the text (black only) There are 28pp in total with 12pp on the Omnia.
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| Click on images to enlarge |
As you can see from centre spread above, the images have reproduced brilliantly on the Omnia, with the combination of exterior and interior photography. The Modern House have
used Omnia many times, so they know just how good the combination of tactile feel and excellent reproduction is. Detail of interior image below...
The correct selection of weights, means that the 28pp text flows beautifully
Black type looking good on the Tree Free Bamboo, Cream 120gsm - made using 75% bamboo and 25% cotton - that's 100% non tree fibres!
A lovely touch is the black wire used for the saddle stitching. Works beautifully with the hot foil blocking in black on the front cover...
The superb art direction and design is by Tom Watt at Field Projects. Print was by Push Print who went into administration in 2021.
Posted by Justin Hobson 05.08.2024
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