Tuesday, 8 December 2009

The landscape is a picture - literally!

This is an amazing job which just demonstrates how a highly creative concept, really well executed, can produce an excellent piece of literature.

This project is designed to promote a massive site to developers. Hat-Trick came up with the concept of creating massive graphic images actually using and in the landscape. Earthworks were realised by Willerby Landscapes and the fantastic photography is by Paul Grundy.

Size of the piece is 290x390mm, Portrait. It has a 4pp cover on Omnia 320gsm and the text is divided into two 16pp sections, the front photographic section is printed on Omnia 150gsm and the "plans" section is printed on Redeem 100% Recycled 80gsm.

Creative Directors on the project were Jim Sutherland and Gareth Howat, the lead designer was Mark Wheatcroft.

The back section pages (plans) are below.

It has been superbly printed by Boss Print. Run was 500 copies.


No comments:

Post a Comment

Thanks for your comment! If I like it, I'll add it on. Cheers J