Friday, 14 January 2011

V&A and me

Here's a job which started life with a brief of a single sheet of paper folded in a seemingly random way (for which I was sent a pdf) like this:
Well that's how this amazing job for the V&A started for me. Michael Johnson and the Johnson Banks studio created this idea for display at the V&A museum during the London Design Festival last year. 

Many creatives find the V&A influential, so the idea to create different maps of the museum, based on notable people’s favourite items was conceived. This set of "maps" was devised for the project and ten different creative people were picked. The maps were then displayed on an exhibition stand.

...and this is how they turned out:
Size is A2 (420x594mm) folded to an unmeasurable size! An open example showing the inside:
...and how they are all displayed on the stand:

From a material point of view it was important to select a material which was substantial enough to take a machine crease but which was light enough so that the final fold wasn't too 'springy'. We made several dummies on a variety of different materials and StarFine White 100gsm was selected because it had the right feel and a good opacity.

Print production was by Gavin Martin Associates and so was the excellent print finishing. The complexity of this folding shouldn't be underestimated plus they had to be accurately punched.

Creative Director on the project was Michael Johnson. Senior Designer was Julia Woollams and the placement paper engineer busy folding up sheets of paper for days on end was Bethan Jones.

You can read more about the project and see more pics on the following link:
Posted by Justin Hobson 14.01.2011


  1. Brilliant job. Great fold. Hats off. Lx

  2. I most definitely concur


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