Tuesday, 31 May 2011


This is a simple but beautifully produced piece of literature for luxury Knighstbridge womenswear boutique Fitriani.

It's a 6pp A5, portrait, concertina piece, produced for the press to show their range called "Petal". Art direction and photography is superb. The Fitriani logotype is hot foil blocked in matt black foil on the front cover. It is printed on Omnia 280gsm which allows the detail of these limited edition dresses to be seen and look stunning.

Design and Art Direction is by Dalziel+Pow. They were approached to refresh the store environment and create photographic campaigns for 2011 and this publication is just part of the brand repositioning. Designer on the project is Ashley Hodges.

The piece was printed by Team Impression in Leeds. Although this is a simple piece, it's often the simple jobs which don't get the attention to detail. This is well creased, folded square which is just perfect.

...and thanks to Simon Bucktrout at Team for sending through the file copies.

Posted by Justin Hobson 31.05.2011

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Thanks for your comment! If I like it, I'll add it on. Cheers J