Friday, 17 February 2012

e-Bay Fashion Outlet

Design for online applications doesn't get too many column inches on this blog as it's mainly about paper based communications, but when the online world turns to print, I get interested!

London based design company, The Grid, created launch materials for eBay's Fashion Outlet in the UK communicating with press, bloggers and across social media channels.

eBay's Fashion Outlet aims to be an accessible experience, to be a fashion destination - not about fashion on the catwalk but about real and attainable style.

So with this in mind, The Grid, working with eBay creative director Andrea Linett, produced a lookbook shooting two well-known fashion bloggers - Sandra Hagelstam & Jennifer Inglis, as the models. Photography is by Damon Heath from Lula mag.

Size is 295x195mm, portrait, saddle stitched. It has a 4pp cover printed on Omnia 320gsm with a 36pp text on Omnia 150gsm. The job was a limited run of 250 copies and was printed digitally on a Xerox 1000. You may have spotted from the pics that there's an 8pp 'dustjacket' - which was litho printed (because the format was too large for digital) which was also printed on Omnia 200gsm - and as you can see from the pic below, the saddle stitching was covered up by a 4mm square "spine" formed on the dustjacket by parallel creases. Very simple and effective.
Creative Director at The Grid is Johnathan Collins and the designer on the project is Lewis Dace. Print is by Bermondsey based printer Scanplus (Dan Cattle). 

Jennifer Inglis - Style Crusader blog:
Sandra Hagelstam - Five inch and up blog:
Damon Heath Photography:
Posted by Justin Hobson 17.02.2012

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