Tuesday, 21 February 2012

Relish the Rib-Tone!

This is a lovely set of menu literature developed for "destination" restaurant, RELISH at the new Radisson Edwardian in Guildford.

Relish's ‘best of British' philosophy makes the most of their fresh produce. Ingredients are honest, of exceptional quality and always in season and the restaurant design, materials, layout and literature have been developed to reflect this.

Our Rib-Tone 2 sided 340gsm which has a natural brown shade and feint rib, was chosen to produce the menus, wine list, cards and bill holder wallets. The identity was printed in three colours, silver, black and a special brown. The wine list and menus are A4 size in a 4pp format, the cards are 85x55mm and the bill holder wallets are A5 portrait with a simple glued pocket.

Art direction for Relish is by Scott Wittman of the Gorgeous Group. The artwork production is by Suzanna Reed of Reedesigns.

Print was handled by Jason Maclaren at Cantate  ...and a couple of extra points worth noting about this project from a printing point of view:   The silver used in the image (wire around jar) is printed in high lustre base silver (www.color-logic.com) which has given an excellent, truly metallic result. The other thing is that the board has been sealed with an "Aquaseal" which is a watermissable triseal varnish, which although not making a noticeable difference to the surface of the paper, will offer some protection against fingermarking in the restaurant environment - good thinking!
...all in all, it's just the perfect choice of material.

Posted by Justin Hobson 21.02.2012

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Thanks for your comment! If I like it, I'll add it on. Cheers J