Tuesday, 23 April 2013

UAL 2013

Just the cover makes the difference...
Here's a job that's definitely worth a look at because it uses paper (in this case the board used for the cover) to increase the quality and feel of the whole project.

This is the 2013 guide for the University of the Arts London which includes Camberwell Colege of Arts, Central St Martins, Chelsea College of Art and Design, the LCC, the London College of Fashion and Wimbledon College of Art. The size is 240x170mm, Portrait, perfect bound with a 96pp text
As you can see, the black is predominant in the design and it was important to have a deep black, which often would require a coated material. However the look and feel of the whole catalogue called for an uncoated stock that was tactile and engaging but still requiring a dense black to be printed. Omnia 200gsm was chosen because it had the right feel and would reproduce the black almost as good as a coated paper. The material for the main catalogue was a printers "house recycled uncoated offset" - which was a choice dictated by cost.
This is an excellent example of using a material for a part of a project which can just lift the whole look and feel and make a piece of literature feel special. The Omnia has given this job a quality feel and keeps it miles away from the look and feel of a naff "glossy" type cover which can often be used for a prospectus.
Art Direction is by Pentagram. Design is by Benedict Richards (a UAL alumni). It was produced in conjunction with Simon Goode at the Department of Communications and Development at the University of the Arts and thank you Simon for sending me copies.

It was printed by Tradewinds who are based in Peckam in South London.
Posted by Justin Hobson 23.04.2013

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Thanks for your comment! If I like it, I'll add it on. Cheers J