Tuesday, 30 April 2013

Responsibility Matters

Shire plc is a leading specialty biopharmaceutical company. The company has grown globally, through acquisition, recently completing a series of major transactions that have brought growth and diversification in a company that employs over 5,000 people. Bostock and Pollitt have been working with Shire for ten years on brand communications. This piece of literature is mainly intended as an internal piece of communication and as such has a 'newsy' look and feel.

The format is 410mm x 285mm, portrait, has 8pp and is 'loose bound'. The paper used is Offenbach Bible 60gsm which is a lightweight material and lends itself to a newspapery feel. It has also been 'endorsement folded' (ie in half, as the above pic). The colour reproduction, in particular the illustrations by Giordano Poloni, are superb. Printed offset litho in CMYK throughout.
Art direction and design is by Bostock and Pollitt. Print is managed by Urban Life Support.

Posted by Justin Hobson 30.04.2013

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Thanks for your comment! If I like it, I'll add it on. Cheers J