Monday, 15 July 2013


Racinne is a skincare and beauty product formulated in Korea. With a science-driven approach, these new skincare products have taken seven years to develop and incorporate ground-breaking developments in biotechnology with the regenerative powers of plants.

This is a series of three press brochures, one for each product area, prepared for the UK launch.
The three brochures are 240x170mm, portrait. They are all "self covers" with an 8pp cover and an 8pp text (16pp in total) printed on Omnia 120gsm. The pale shades work really well on the Omnia with it's matt flat nature - but the small details and metallic highlights in the CMYK images also work superbly on this paper.
There are a couple of really lovely features, the RE logo is hot foil blocked in metallic gold foil on the outer covers and the wire stitches are in brass (see pic below) ...but they look like gold!
Design is by BOB Design. Creative directors are Mireille Burkhardt and Kieran O'Connor. Designers on the project are Clara Goodger and Aaron Merrigan.

The beautiful printing was handled by Chris Pollard at Bath based Opal Print and they also produced some lovely carrier bags for the launch made out of a Takeo product called Tassel, Grey 244gsm ( ...which is stocked by that other, Hull based, paper merchant!)
Thanks to Chris Pollard for supplying me with the photographs.
Posted by Justin Hobson 15.07.2013

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