Tuesday, 10 September 2013

164 Bishopsgate EC2

Designed by dn&co in London, this is a beautifully produced brochure for an exquisite building. Originally built as Bishopsgate fire station in the 19th century, the Victorian Façade is Grade II listed and has been completely refurbished to provide quality office space.  dn&co were commissioned to create the branding for the building, the result of which is this simple Roman numeral device. The brochure shows the property in an understated way which conveys the quality of the architecture and materials used.
Size of the brochure is 270x210mm, portrait, saddle stitched. It has a 6pp cover on Omnia 280gsm and a 12pp text on Omnia 150gsm. The 6pp cover is formed with a flap (190mm wide) folding forwards onto the front cover, as the picture below shows:
...open the flap on the front cover reveals an image of the front of the building:
The text pages, show local area, interior shots and floorplans:
Centre Spread
The spread on the inside back cover (above) shows a picture of the firestation as it was at the turn of the century.

...and here we go for a bit of a plug about the paper!  - As you can see from the above images, there is solid blue plus CMYK, heavy coverage - lots of ink going down and it looks great on the Omnia - I'm not going to use this as a platform to slag off other products, but there are one or two other papers on the market which people regard as being similar to Omnia - but there is no way that they print solids or dark images as well as Omnia and retain detail in the dark areas (that's my opinion, but I would say that wouldn't I?)

Design is by London design agency dn&co who specialise in property branding. Creative Director is Ben Dale.
The excellent print production is by Push. Print and finishing is superb and I say this because sometimes 6pp or 8pp covers cause a problem, which means that they aren't quite square or the text/cover doesn't fit just so. This job is spot on.

Post by Justin Hobson 10.09.2013

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Thanks for your comment! If I like it, I'll add it on. Cheers J