Wednesday, 15 January 2014

RBB|Economics - Corporate Brochure

This is the corporate brochure for RBB Economics, a specialist in the field of economics of competition law. This piece of literature demonstrates the company's abilities using a combination of essential facts and figures together with client testimonials.

The size is 232x165mm, portrait. and is singer sewn. It has an 8pp cover and a 16pp text. The cover is printed on our StarFine White 300gsm, which is an uncoated text and cover range. The cover is printed in two specials (blue and green) and the type is blind embossed. Text is printed on our Marazion Ultra 135gsm and is printed offset litho in CMYK plus two specials.
The below picture shows the front cover which is 'blind embossed' and shows the singer sewing with the light green thread. The brochure has an engaging feel, the singer sewing making it feel special with the combination of uncoated and coated materials working well with the content. it's also worth mentioning that the large areas of blue solid has been well printed and looks great which is both testament to the quality of the printing and the papers used (for those not in the know, blue is generally regarded as the hardest colour to print and can be a test to a printer and if the paper isn't up to the job, the result can looked mottled and patchy).
Art direction and design is by Hatton Garden based consultancy, 400. Creative Director is Paul Dennis, designer on the project is Liam Bonar. Print and finishing is by London printer Push.
Posted by Justin Hobson 15.01.2014

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Thanks for your comment! If I like it, I'll add it on. Cheers J