Monday, 27 January 2014

Big Book Parade Catalogue

This is the  'The Big Book Parade' catalogue which showcases the new books from HarperCollins publishers, in the Autumn. Throughout the publication are the same illustrations as on the invitations to the launch event (see previous post) by Brett Ryder (Heart Agency) commissioned to reflect the wide and diverse range of titles 'on parade' at the event and in the catalogue. 
The size of the catalogue is 297 x 165mm, portrait and is saddle stitched. The 4pp cover is on our Modigliani Candido 260gsm, which has a "feltmark" texture similar to that of a watercolour paper which works brilliantly with Brett's illustrations. The 32pp text is on our Neptune Unique FSC 135gsm, which is a smooth uncoated with a dazzlingly white shade and the illustrations have reproduced fantastically. 
The choice of material for the text of this job was important. Typically illustration on a coated paper looks "wrong" (in my opinion and in the opinions of many designers!) However, this publication also had lots of great commissioned photography included, so it was important to have a material which worked for both without compromising either and as I hope these pictures show, it looks great.
Design and art direction is by Zoë Bather.

The catalogues are printed offset litho in four colour process. Print was handled by Alan Mountain at Forward Print (
Posted by Justin Hobson 30.10.2013

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