Monday, 22 June 2015

Drygate Brewing Company - Limited Edition Packaging

Click on images to enlarge
This is one of the most innovative and beautiful projects to have appeared on the blog so far this year my opinion!

Drygate Brewing Company is a new craft brewery based in the east end of Glasgow and they celebrated their first birthday on May 29th, marking the occasion with a small-batch birthday brew. Working with D8, who had also created the brand identity and packaging for Drygate's core range of beers, they partnered up with graduates of The Glasgow School of Art to create beautiful hand-wrapped, individually designed and signed packaging.
The six Glasgow School of Art alumni are: Fran Caballero; Rae-Yen Song, Isabella Widger, Paul Flynn Brady, Alice Hoskins and Matthew Bainbridge.
D8 worked to create unique packaging that would also reflect Drygate’s philosophy and values. The brewery believes in open, fearless brewing to achieve the exceptional, and the spirit of collaboration has always been one of their main characteristics.
There are 350 editions of six hand-signed artworks. Each is printed offset litho onto our Offenbach Bible 60gsm. The sheets are then hand wrapped around the 750ml bottles, sealed with a branded roundel and a tag held with string is tied to the neck of the bottle to secure the wrap.

As the review on the packaging design website the Dieline reports...
"The idea is perfect for a birthday beer, allowing beer enthusiasts to open the gift of an amazing brew! The illustrations used on the “wrapping paper” are incredibly special and unique, coming from artists in the community, and they offer variety and individuality among the limited amount of this exclusive libation. The concept can also expand and be used for future brews, utilizing the same bottle style and different artworks, designs, and ideas for the outer wrapping"

Offenbach Bible is the perfect paper for this project, as it is light enough to be easily wrapped around a bottle, has an almost 'tissuey' feel and yet prints amazingly.

Creative direction and design is by D8 and the project was handled by Stephen Cappello. The bottle wraps are printed by J Thomson Colour printers, based in Glasgow.

All in all this is a most engaging piece of branding and packaging. A superb creative solution, beautifully executed and printed.
Posted by Justin Hobson 22.06.2015

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Thanks for your comment! If I like it, I'll add it on. Cheers J