|Click on images to enlarge|
Drygate Brewing Company is a new craft brewery based in the east end of Glasgow and they celebrated their first birthday on May 29th, marking the occasion with a small-batch birthday brew. Working with D8, who had also created the brand identity and packaging for Drygate's core range of beers, they partnered up with graduates of The Glasgow School of Art to create beautiful hand-wrapped, individually designed and signed packaging.
As the review on the packaging design website the Dieline reports...
"The idea is perfect for a birthday beer, allowing beer enthusiasts to open the gift of an amazing brew! The illustrations used on the “wrapping paper” are incredibly special and unique, coming from artists in the community, and they offer variety and individuality among the limited amount of this exclusive libation. The concept can also expand and be used for future brews, utilizing the same bottle style and different artworks, designs, and ideas for the outer wrapping"
Offenbach Bible is the perfect paper for this project, as it is light enough to be easily wrapped around a bottle, has an almost 'tissuey' feel and yet prints amazingly.
Creative direction and design is by D8 and the project was handled by Stephen Cappello. The bottle wraps are printed by J Thomson Colour printers, based in Glasgow.
All in all this is a most engaging piece of branding and packaging. A superb creative solution, beautifully executed and printed.