Thursday, 11 June 2015

Ted Baker - Take the Lead

Ted Baker is one of the UK's leading clothing brands. The label has become a desired brand through engaging with customers through the "words of Ted" using interesting themes and stories for its marketing.

Titled "Take the Lead" this publication showcases the Autumn/Winter collection and is set in the auditoriums and backrooms of dance halls and rehearsal rooms.

"From the Mambo and Tango right through to Fandango, Ted can out-Fred then nimblest Astaire and to celebrate, his Menswear and Womenswear collections are dancing cheek to cheek to create a thrilling display of rhythm and electric blues. Ted has choreographed a luxurious Womenswear clothing and accessories collection for Autumn/Winter, effortlessly combining vintage-inspired floral prints in a layered and lavish palette of pinks. His continued love affair with the1950s has also created an ultra-feminine look to ensure all ladies become belles of the (mirror) ball."
This publication is A5 (210x148mm) portrait with 4pp cover and 96pp text and is perfect bound. The book is printed offset litho in four colour process.
The paper used throughout is our lovely Omnia text and cover range - 280gsm for the cover and 120gsm for the text. As you can see from the images, there are dark colours and images with CMYK dark areas (Autumn/Winter colours) - lots of heavy ink coverage going down and it looks great on the Omnia, reproducing those bright vibrant colours, whilst retaining detail in the dark areas as shown in the image below. Flat, matt and tactile. 
Below is the opening spread of the brochure. The inside front and back cover are printed in one colour, offset litho in metallic gold.
Below is detail of the pattern and the great thing about metallic inks on Omnia, is that they actually look metallic!
Click on images to enlarge
Another stunning thing to point out is the detail that is retained in the images, both with the details of the accessories and also fleshtones... can be seen with the image of these legs and shoes!
The superb printing is by Absolute Ink who are based in East London. The publication is perfect bound and has a 9mm spine.
Design and art direction is by the in house team at Ted Baker. A superb piece of art direction and design resulting in a superb piece of print.

Posted by Justin Hobson 11.06.2015

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Thanks for your comment! If I like it, I'll add it on. Cheers J