Wednesday, 22 June 2016

Coast Lookbook

Coast is one of the leading occasionwear brands for women. Established in 1996, Coast now boasts 52 stand-alone stores with 184 concessions and 46 international stores. This is the lookbook for last Christmas and is a really sublime piece of print
The cover is printed on our Astralux board - this is a one sided 'Cast Coated' board which means it has a high gloss surface and an uncoated reverse. So in this instance, it's been used inside out! The uncoated reverse has been printed offset litho in a silver special solid colour and hot foil blocked in silver metallic foil and used as the outer cover - the high gloss has been printed in a champagne metallic shade which appears on the inside front and back cover.
The cover is printed on Astralux [1 sided] 350gsm. Size of the publication is 240x165mm (which is an economical size to be printed on a B2/B1 size press)
The text material chosen was our Omnia, which would beautifully reproduce the photography with the delicate patterns and dark colours superbly - without forgetting the fleshtones ...and it looks wonderful! The 44pp text is on Omnia White 150gsm, printed offset litho in CMYK throughout.
Click on images to enlarge
Image reproduction is paramount but it was also important that the publication also projected the tactility of the clothes and in the image above and below the detail of jewellery. An ordinary feeling silk or gloss coated paper wasn't an option, so Omnia fitted the bill perfectly.
Click on image to enlarge
Omnia is a very bulky paper, so even though it is only 44pp, the Omnia 150gsm gives it a 5mm spine thickness. As with all quality publications, it is 'section sewn' and here is a close up showing the spine and end of the book with the sewn sections:
Another impressive detail is the spine which is also hot foil blocked in silver metallic foil but which as you can see from the image below centred perfectly within the 5mm spine - great attention to detail
Art direction and design is by Coast. Printing, neat foiling and careful finishing is by Identity Print based in Paddock Wood.

Posted by Justin Hobson 22.06.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J