Friday, 20 July 2018

Hiut Denim Co.

The Hiut Denim Company is based in Cardigan in Wales. Established in 2012 by David and Clare Hieatt, they only make jeans, that's it and it's going pretty well, having recently been in the news that Meghan Markle has been sporting a pair!
This is a poster printed on our wonderfully lightweight Offenbach Bible 60gsm. The size of the poster is 700x450mm and as you can see, the image of the pair of jeans looks amazing.
Below image shows the superb reproduction of the image.
Click on images to enlarge
The poster is printed offset litho on our Offenbach Bible 60gsm ...and it looks and feels absolutely gorgeous - it flops and folds in a delightful way when handling the poster as I hope you can see on the image below.
Art direction and design is by Nick Hand, based in Bristol at The Department of Small Works

Printing is by Park Lane Press who are based in Corsham, Wiltshire. They print offset litho but Park Lane Press print using a 'waterless' process that eliminates the water or dampening system used in conventional printing. The specialist plates allow the printed dot to be held more securely preventing any unwanted movement of ink and minimising dot gain to create a sharper image in ultra fine definition and this project is a perfect example. They are one of the very few printers who champion the use of this waterless process.

Thanks to Chris Pattemore for sending me copies and his kind note.
Click on images to enlarge
Posted by Justin Hobson 20.07.2018

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Thanks for your comment! If I like it, I'll add it on. Cheers J