Jobs from the past - Number 105

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and here's one from seventeen years ago...

Jo Malone Express 2001

Jo Malone and husband Gary opened their first store in Walton Street, London in 1994. Since then Jo Malone London has become a name internationally synonymous with all that is most coveted in British style. In 1999, the company was acquired by the Estée Lauder group ensuring investment and a truly global outlook. In November 2001, Jo Malone Express – a bespoke delivery service for sending gifts worldwide was introduced. and this was one of the pieces of collateral used to promote the service.

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Size is 210mm, square and is saddle stitched. There is a 4pp cover with pocket on inside back cover and a 22pp text (the extra 2pp is due to the throw out). Printed offset litho throughout.

Opening spread...

The material chosen is our Neptune Unique SoftWhite, which is an uncoated off-white, smooth (yet tactile) text and cover paper - the printed result is simply fantastic. The cover is 300gsm and the text weight is 155gsm

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There is a 'throw out' which is how it makes 22pp, as you can see below

6pp text, flat...

The remarkable thing about this project is that it has an exceptionally contemporary look and feel. It certainly doesn't feel like a job from 17 years ago!

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Creative Direction and Design is by Claire Lloyd. According to my notes, it was printed by First Impressions (Howden Litho) based in Camberwell. Established and run by Murray Wolfe-Arbiter, First Impressions was a highly regarded London based printer throughout the 1990's. Sadly like many other printing companies of that era, they went bust in August 2004. The file copies I still have are labelled with their stickers. 

Jo Malone continued to use Neptune Unique SoftWhite for mailing and collateral for many years as a more competitive alternative to some of the expensively priced American text and cover papers. Below are some other pieces of collateral produced in the mid 2000's using Neptune Unique SoftWhite for the cards and bespoke envelopes. These were produced by Pegasus Colour (now CPI Colour)

https://www.jomalone.co.uk/
http://www.clairelloyd.com/

Posted by Justin Hobson 02.07.2018