Monday, 10 September 2018

Cath Kidston - 25 years

This year Cath Kidston celebrates their 25th anniversary. The brand was established in London’s Holland Park, with Cath selling car boot finds and vintage fabric. When the business became more established, she began to create her own Modern Vintage designs, her first being floral ironing boards and statement wallpaper.

Almost 25 years later, the brand now has over 200 stores worldwide and has become synonymous with classic British design, internationally famous for unique floral prints and bright, playful patterns.

Cath Kidston have produced this lovely little pocketbook sized booklet to celebrate in 25 chapters. The size is A6 (148x105mm) portrait and is saddle stitched. The 4pp cover is on our Omnia 150gsm and 52pp text is on Marazion Ultra 90gsm, which means that it sits nice and flat.
The job is printed offset litho throughout and the cover is printed CMYK plus a silver. On most traditional uncoated papers, metallic inks can look flat and silver can just look a bit grey, but as I hope the above image demonstrates, the metallic silver really does look metallic on Omnia.
Click on images to enlarge
The text is printed in colour, also digitally printed on our Marazion Ultra 90gsm. This is a lightweight paper with a matt coating but which has an amazing bulk, tactile feel and excellent opacity for 90gsm. It feels just right for this project, because it just flops over wonderfully and sits nice and flat.
Click on images to enlarge
The reproduction on the Marazion Ultra is exceptionally good, remembering this is a 90gsm paper, as you can see from the detail image below...
The 52pp sits nice and flat:
The saddle stitches are perfectly executed - spine in beautifully creased, no cracking.
Design is by Sarah Mulligan. The job was produced by the Inspired Thinking Group (ITG). Printing is by Pureprint.
Posted by Justin Hobson 10.09.2018

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