Monday, 8 October 2018

Warner Edwards Garden

This garden at the Chelsea Flower show is inspired by Falls Farm, Northamptonshire, where every bottle of Warner Edwards Gin is distilled. The farm is situated on the remains of medieval terraced gardens, now a beautiful stepped grass landscape, which is represented discretely in the Warner Edwards Garden’s topography. Bee-friendly plants reflect the farm’s apiary, and thyme and lemon balm, which are highly aromatic, can be used in garnishing gin and tonic.
 
This booklet explains all about the garden, the designers, the layout and the plants which are used. It is printed offset litho in CMYK throughout with hot foil blocking on the cover.
The 4pp cover is printed on Flora Tabacco 240gsm and the 12pp text is on Flora Noce 130gsm. As you can see from the image below, the Noce is a slightly lighter shade than the Tabacco used for the cover.
The size of the booklet is 148x105mm, portrait and is singer sewn with green thread.
Click on images to enlarge
Above shows the centre spread with the singer sewing in the spine and below you can see the outside spine. A superb piece of sewing...
Flora, is a part recycled text and cover paper with a deliberately recycled look and feel with specks and inclusions, so it looks deliberately flecky and specky. Flora is produced with 30% post consumer de-inked waste, together with 60% of virgin FSC pulp 10% cotton fibres, which gives the paper a wonderful tactile feel. See the image below to see the detail...
Click on images to enlarge
Design is by London based agency Hue & Cry. Designer on the project is Kate McPartland. Print is by Leycol.

https://www.warneredwards.com/
http://www.huecryagency.com/
Posted by Justin Hobson 08.10.2018

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