Friday, 2 November 2018

Jobs from the past - Number 109

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Minki Balinki - 2007
Minki Balinki are a company who create bespoke Visual Merchandising for retail campaigns and individual design briefs. Creative Director Nina Tillett established the business in 1999 developing her individual talents into a successful business. After graduating from Loughborough College of Art and Design in 1996 Nina went on to win the Osborne and Little, Fabric and Wall Coverings Award. Her first windows were Christmas at Harvey Nichols, so from there Minki Balinki Visual Merchandising was born.

This piece of promotional literature is really quite special.
Although it looks square, it is actually 151x140mm, portrait.

First inside spread here:

 Folding out again
 and again
 ...and again:
 … and finally the top and bottom panels, both fold out left and right.
The open size is 455mm (H) and 428mm (W). You can see the excellent matrix creases, which are deep and enable a crack free fold.
This brochure is printed on our Omnia 320gsm, which is a very bulky board with a subtle, natural texture and tactile surface. Reproduction is superb with the all the detail retained in the images and the fluorescent pink solid jumps off the page. It folds beautifully. can see the excellent CMYK reproduction in the detail image below:
Brochure design is by The Pink Group who have since disbanded.
The excellent printing was by Principal Colour based in Paddock Wood in Kent. It's also worth pointing out that this job isn't "sealed, varnished or coated" in any way and this is the main reason that it feels so good - you can actually feel the paper and the ink. Since the time this was printed (2005) there has been a trend to install presses with coaters and most pieces of printed literature are smeared with a coating or sealer which (although making the printer's lives easier) betrays the feel of the paper ...and (what a lot of printers fail to mention) it discolours with age - now that's definitely something worth thinking about!
Posted by Justin Hobson 02.11.2018

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Thanks for your comment! If I like it, I'll add it on. Cheers J