Monday, 11 February 2019


Landmark is a Samuel Heath collection consisting of two Bauhaus-inspired designs and this is a superb piece of literature produced to show the restrained minimalist design and to fully communicate its craftsmanship and depth of inspiration.
I cannot describe the project better than on the Sanders website..."The challenge of this project was to present the product collection in a clear and precise manner, whilst ensuring design language and ease of use remained true to the Bauhaus principles that inspired the initial sketches of the product design. The use of carmine colouring boldly compliments the pure white texture throughout and the photography used has minimal shine and shading which bequeaths an understated confidence and stays true to the industrial aesthetic established. Implementing both of these themes we stayed true to the Bauhaus brilliance used to formulate the original design"

... and this is quite true! It is one of the most beautiful and well produced pieces of literature to appear on this blog (in my opinion!)
Size of the brochure is 297x245mm, portrait and is saddle stitched with a 4pp cover and 16pp text. It is printed on our lovely Omnia 320gsm (cover) and 200gsm (text). The carmine special colour is flat, matt and tactile just like you would want it and with a real depth and intensity of colour.
As the Sanders introduction states, the design had to be simple and superbly executed and the cover is the perfect demonstration. Along the spine there is a 45mm band (front and back cover) which is printed in the Carmine and blind embossed, perfectly simulating a cloth binding tape. The result is simply stunning...
Our Omnia was chosen which gives it that dead matt, tactile feel but with great reproduction, the solids are quite simply stunning.
As you can see from the images, there is lots of colour and images with CMYK dark areas - loads of ink going down and it looks great on the Omnia, reproducing bright vibrant solids, whilst retaining detail in the dark areas (in my opinion- but I would say that wouldn't I?)
The outside back cover - with the 45mm embossing running parallel to the spine. 
Creative direction and design is by Sanders Product Design & Branding and the designer on the project is Jameila Thomas. Printing is by Leicester based Greenshires with Rob Hughes handling the project. The publication is printed offset litho in CMYK plus a special red. Printing and finishing are superb - a really well produced piece.
Posted by Justin Hobson 11.02.2019

No comments:

Post a Comment

Thanks for your comment! If I like it, I'll add it on. Cheers J