V&A 2010/2011

This is a superb piece of print - the 2010/2011 Annual Review published by the V&A.  The report is structured in such a way that it literally goes through the year on a month by month basis, showing the exhibitions and the life of the museum in a close up way.

With image reproduction being so important, it was essential that everything reproduced amazingly! The text chosen for the project is Omnia 150gsm - chosen because the print includes solid colours and images of exhibits - and it looks brilliant.

The cover is hot foil blocked in a grey pigmented foil. It is a 350gsm material from the well known, Hull based paper merchant, in Smoke with a morocco embossing. It has an elastic loop which is riveted to the cover - a very nice touch.

Size of the book is 200x265mm, portrait format, perfect bound. The 72pp text is printed in CMYK throughout - beautifully. Additionally, there are 6 tracing paper inserts.

The report was designed in house at the V&A by Nadine Fleischer and Lindsay Pentelow. Since the publication of the report earlier this year, Nadine and Lindsay have left the museum and set up their own design practice called Irish Butcher (www.irishbutcher.co.uk)

The excellent print, foiling and finishing is by Generation Press.

http://www.vam.ac.uk/

www.generationpress.co.uk

Posted by Justin Hobson 14.12.2011