Monday, 21 September 2015

The Marina and Boka Bay

The number of large yachts under construction has more than tripled over the past ten years and few marinas in the world can accommodate superyachts let alone offer onshore provisions and crew services.

Porto Montenegro is being developed as the Mediterranean’s most comprehensive nautical facility for yachts of any size. Currently offering 450 berths for yachts 12-180m, it is planned by completion to offer 850, of which 350 will be specifically for superyachts and complemented by five private residential buildings, totalling 228 apartments.

Mark Read is a photographer with wide ranging talents but who was awarded 'travel photographer of the year' in 2012. He was commissioned by London based branding studio &Smith, to photograph the marina, with the images being used in a large format, almost broadsheet newspaper format.
The size is a large 585x380mm, portrait, which is endorsement folded to 292x380mm.
Endorsement folded to 292x380mm
When I received a copy of this publication, I was absolutely bowled over. The location, art direction, quality of the images and print are simply sublime and that's even before I noticed the paper!
Click on images to enlarge
It really is impossible to show the quality of these images and the printed result in this format and you are missing the scale which is huge - the double page spreads you are looking at here are 585x760mm!
The 16pp publication is unbound and is printed on our Shiro Echo, White 80gsm which 100% recycled and FSC accredited. It has a 'nod' to a newsprint material but with amazing image reproduction! Printed in four colour process (CMYK) offset litho, the colours are vibrant, exceptional detail in the highlights and flat even solids. Below is the outside back cover
...and I hope you can see from the detailed image below, just how fab the images are
Click on images to enlarge
Front cover (below) is hot foil blocked in metallic gold foil - exquisite detail.
The Mark Read photographic journal is just one piece of promotional literature which makes us a whole collection of collateral (below) for this exclusive marina.
Art direction and design is by London branding agency &Smith. Creative Directors are Rachel Smith and Dan Bernstein. The truly exceptional repro and print is by Gavin Martin Colournet.
Posted by Justin Hobson 21.09.2015

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