Monday, 23 November 2015


'Duh? Art & Stupidity' is an exhibition looks at stupidity as a subject and a tactic of art making, with a particular focus on its relationship to the politics and performance of identity. "High culture is meant to keep its audience from being stupid, but artists have repeatedly drawn upon stupidity, or playing stupid, as a form of dissidence, irreverence or as a means to cast off received thinking." The exhibition is at the Focal Point Gallery located in The Forum in Southend on Sea. It is curated by Paul Clinton and Anna Gritz and runs from 10 November to 26 March 2016.

This is the invitation to the opening. Echoing the theme of the exhibition, the invite is deliberately trimmed out incorrectly.
The size of the invitation is 130x80mm, portrait and is just a single sheet. It is an excellent example of a great idea, executed economically. The designer, Fraser Muggeridge, wanted a different type of board for this unusual idea and because it was a limited run, he called us and described the type of product he wanted. We sampled a redundant item (Bakri, Everest 250gsm from Cordenons - actually made 50% woodpulp and the other 50% is a mixture of cotton and goat's wool!) which is no longer manufactured, which was perfect! Just one pack was required which made this an economical and highly unusual piece. The below images show how it was mailed out in a cellophane bag with a piece of greyboard.
Design is by Fraser Muggeridge Studio. Print and the (deliberately bad) trimming is by Healeys Print Group based in Ipswich.
Posted by Justin Hobson 23.11.2015

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