Introducing new Crush Grape

Many of you will know about our lovely range called CRUSH from Favini. The paper is made partly using the residue from the industrial processing of crushed citrus fruit, coffee, nuts, olives, kiwi, corn, lavender and cherries. These agro-industrial "end of life" products replace up to 15% of conventional tree pulp. The range is available in 100, 120, 250 and 350gsm and the shades are natural, earthy tones and the feel of the paper is natural and tactile. We originally launched the range in 2013 and there have already been additions to the range last year.

Favini has recently been working with champagne house Veuve Clicquot to develop a range of packaging using the left over grape residues from the production of their champagne, which has resulted in this new Veuve Clicquot packaging, Naturally Clicquot.

The packaging won the Formes De Luxe prize at the Luxepack exhibition in Monaco last September and you can read about the project HERE:

"Every year this prestigious prize is awarded to the most innovative and creative packaging and is selected from a group containing the best internationally renowned companies. Naturally Clicquot 3 comes from a creative reuse of byproducts from Veuve Clicquot’s own champagne production process. By implementing their vision to continually reduce their environmental impact, now means that after being pressed, the residue of grape skins can be used in a new way. Through Favini’s know-how in the creation of papers made of residues from agro-industrial productions, the skin is dried and then milled to become a raw material for the production of a unique ecological paper, saving 25% of virgin pulp. Favini introduced the residues into the paper production cycle, mixing them with water and natural fibres, which in turn reduces the use of cellulose from trees. Veuve Clicquot said the new Naturally Clicquot 3 packaging is a unique product that gives a new life to the production residues from one of the most renowned champagnes, whilst replacing a quarter of virgin fibre use. Moreover, in perfect harmony with this ecological paper, the graphics are printed using solvent-free paints and labels adhered with a sugarcane-based compound."

...and the good news is they have now applied their experiences to make a new addition to the CRUSH range - CRUSH Grape!
New Crush Grape, is available in the standard substances of the other products (100, 120, 250 and 350gsm) with the addition of an additional 90gsm with "wet strength" properties, making it suitable for labelling applications such as wine bottle labelling.

Here is the new swatch (branding by Silk Pearce)

Crush is FSC certified, GMO free, contains 30% post-consumer recycled waste and is produced with 100% green energy. The production process and the product are protected by European patent. Including the new Grape, the range now consists of ten shades.

If you would like samples, please get in contact and I'll send you a new swatch.
http://www.favini.com/gs/en/fine-papers/crush/all-about-crush/
http://www.favini.com/en/news/crush-the-grapes-and-get-paper/
http://www.favini.com/wp-content/uploads/2015/10/PPI-Paperboard-Packaging-Online-ottobre.pdf
http://www.packagingnews.co.uk/news/materials/corrugated/ds-smith-and-favini-help-veuve-clicquot-win-award-28-10-2015

Posted by Justin Hobson 24.03.2016