The first time I met Freda...

Earlier this year, we heard the sad news that Freda Sack, the renowned British type designer had died. You can read more about her career here on the ISTD website.

In May there was a small memorial celebration for family and close friends which was held at the Fitzrovia Chapel (formerly the Chapel of the Middlesex Hospital) which was particularly apt as Freda's studio had been close by.

This superb little publication was produced for those at the memorial and for those who were unable to go. It very simply records people's stories about when they first met her...

Size of the publication is 150mm square and actually became an 84pp publication because so many people wished to record their first meetings.

The paper chosen is our Sixties range in 60gsm - the choice being just right as the paper is light enough to produce just a multi page booklet and because of the show through, the words are beautifully layered throughout the publication...

Click on images to enlarge

SIXTIES is a new paper which has the same translucency as a tracing paper - but it feels like a normal paper …hopefully you can see the translucency in the images:

The publication is singer sewn and the image below shows the centre spread.

Singer sewing uses a pale blue thread.

Below shows the superb singer sewn spines.

Design is by Clare Playne of Playne Design one of the many friends and colleagues who contributed to the memorial.

You probably won't have realised that this job is digitally printed. It was printed and finished by digital print company Typecast Colour and was produced on their Xerox digital press and the finished result is superb. Printing digitally made this limited run viable - even on a material such as this, which many other printers are scared of.

It is a superbly produced little publication and a wonderful way to remember Freda.

https://playnedesign.co.uk/

http://www.typecast.co.uk/

https://www.istd.org.uk/

Posted by Justin Hobson 09.07.2019