Jobs from the past - Number 122

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and this invitation is from 2006.

Aquascutum - Spring Summer 2006 
Set up by John Emary, Aquascutum began as a Mayfair tailors in 1851. Seeing an opportunity for more refined rainwear, Emary created and patented the first waterproof wool. This unique creation led to inspire the brands name, which translates as "water shield" from Latin and was the first company to provide the British army with innovative waterproof cloth during the Crimean war.

This is the invitation to the Spring/Summer 2006 private view. The size is 148x210mm folding out to 297x420mm (A3)

The above and below images show the printing on the 'outside' showing SS06

Above is the front showing the SS, which folds out to reveal the below image:

...which then folds upwards to reveal the whole invitation:

I have the description, given to me at the time by Mark Thomson "The invite was inspired by the Aquascutum collection which had a shipwreck theme - the invite is meant to resemble a transparent boat sail, when you hold it up to the light you can read the whole title of the show". The invitation is printed offset litho in CMYK in both sides by Generation Press.

Below you can see the detail of the translucency achieved between the printing on either side of the paper...

It is printed on our Offenbach Bible 60gsm and it looks and feels gorgeous. The format, combined with the paper, gives the publication a light, malleable, tactile feel and as I'm sure you can see from the below image.

Art direction and design is by brothers Mark and Chris Thomson at Studio Thomson and I still have the note that Mark kindly sent me with the file copies:

Print and finishing is by Generation Press, based near Brighton in Sussex. A wonderfully simple job, beautifully printed and finished ...yet another one of those projects that looks as fantastic now as it did thirteen years ago! In fact I wrote about Studio Thomson celebrating their 5th Birthday in 2009 here!

https://www.aquascutum.com/
https://studiothomson.com/
https://generationpress.co.uk/

Posted by Justin Hobson 02.12.2019