ARKET Launch

ARKET is a modern-day market offering essential products for men, women, children and the home. ARKET’s mission is to democratise quality through widely accessible, well-made, durable products, designed to be used and loved for a long time. ARKET opened its first store on Regent Street, London in August 2017 and this is the launch invitation...

Size of the invitation is 148x105mm, which is concertina folded out to a finished size of 592x420mm. Below is a birds eye view...

Click on images to enlarge

The invitation is printed offset litho on our Offenbach Bible 60gsm ...and it looks and feels absolutely superb - it flops and folds in a delightful way when handling as I hope these images demonstrate. The above image shows the way it concertina's from top to bottom.
First fold, which concertina's out to 148x420mm

Fully unfolded to form a 32pp broadsheet...

The invitation is printed in just black, offset litho on one side only, although you might just be able to see ARKET as a shadow in the top quarter, which I hope you will be able to see better in the pictures below...

Click on images to enlarge

It is a very subtle effect, so how is it created? …the white letters are silkscreen printed by K2 Screen. Mathias Clottu worked with Mark Jenkins at K2 to create a bespoke white colour to match the tone of Offenbach Bible -  a pure white silkscreen would have been too visible. The below image shows the silkscreened reverse.

The below image shows how it looks with light behind it, although it was the subtlety of the matching white shade that was required and which works so beautifully on the finished piece...

Design is by Mathias Clottu Studio. Litho printing is by Xtraprint, silkscreen is by K2 Screen and it was concertina folded by ABS Finishers.

https://www.arket.com/
https://hmgroup.com/brands/arket.html
https://www.mathiasclottu.com/

http://www.xtraprint.co.uk/
http://www.k2screen.co.uk/

Posted by Justin Hobson 02.04.2020