The finished size is 210x111mm, folding out to 420x553mm and is a 20pp concertina letter fold. Side view....
Below image shows the concertina folding...This guide is printed on our StarFine White 130gsm which means that rather than feeling like the vast majority of mass produced leaflets printed on a bit of silk or gloss, this has real character and value. The design is such that the listings of the exhibitions, activities and events are all listed on one side (outside)...with the inside being reserved for a full size image from the exhibition. The below image taken from the Renee So exhibition, Ancient and Modern.
The De La Warr identity and design (including the website) is by Playne Design who have studios in London and Hastings. Creative Director is Clare Playne. Print production is handled by Simon Hack. You can read more about the creation of the new identity here: https://playnedesign.co.uk/our-work/de-la-warr-pavilion/#branding-modernist-cultural-icon
The project is printed offset litho in CMYK by Empress Litho with Jason Maclaren handling the project - and my thanks to Jason for very kindly sending me some file copies.
https://www.dlwp.com/Posted by Justin Hobson 30.09.2020