Collection 002 literature

Faye Toogood is a British designer who's work has appeared on this blog before. Her work covers interiors, installation, furniture, fine art fashion and more!

This is the literature produced for the launch of their unisex outerwear collection. Eighteen unisex garments, all manufactured in Britain. Materials used are tough cottons and hardwearing linens. With names like the 'Farmer Jacket' 'Oilrigger Coat' and 'Plumber Overall' these garments hanker back to our hardworking industrial past.

This promotional literature is a small folded up piece measuring 70x100mm, folding out to 280x600mm.  

Beautifully concertina folded.

Folding out to...

Click on image to enlarge

It is printed Offset Litho in four colour process, one side only, on our lovely Offenbach Bible 60gsm, giving it a lightweight feel but with a beautiful quality.

Creative Director is Faye Toogood and the designer on the project is Catherine Acornley. Printing is by Chris Chadbon Printing.

https://t-o-o-g-o-o-d.com/

https://chrischadbonprinting.com/

Posted by Justin Hobson 25.05.2023

Collection 004

Collection 004 from Toogood reinterprets some of the ingenuity of the resourceful women of wartime Britain. The transformation of fallen parachutes into silk lingerie and the reusing of ripcords and the shades of airforce blue and olive drab are the inspiration and source for this collection. The pieces have names such as The Milkman Jacket, The Umpire Coat and the Printer Tunic.

This is the promotional literature, a small folded up piece measuring 70x100mm, folding out to 280x600mm. It is printed Offset Litho in four colour process, one side only, on our lovely Offenbach Bible 60gsm, giving it a lightweight feel but with a beautiful quality.

The large format concertina folds this way...



...and then this way:

The advantage on concertina folding is that you are reducing the stress on the paper and not trapping air in the folds, whereas if you fold paper on itself, on itself and on itself etc - you will get what is called a "Crow's foot" - if you don't know about this or haven't heard this expression, I wrote about it, at length, here: http://justinsamazingworldatfennerpaper.blogspot.co.uk/2014/04/what-is-number-4.html. This is a perfect example of a folded piece without a crow's foot!

Click on images to enlarge

The Image above is one of the unfolded examples I was given, so definitely no crow's foot there!

 

Creative Director is Faye Toogood and the designer on the project is Catherine Acornley. Printing is by Chadbon Printing based in London.

 

http://t-o-o-g-o-o-d.com/

chris.chadbon@btinternet.com

Posted by Justin Hobson 05.07.2016

Collection 003

Faye Toogood is a British designer who's work has appeared on this blog many times before. Her work covers interiors, installation, furniture, fine art fashion and more! 

Collection 003 is Faye Toogood's new collection of unisex outerwear designed in collaboration with her sister fashion designer Erica Toogood. 

This promotional literature is a small folded up piece measuring 70x100mm, folding out to 280x600mm. It is printed Offset Litho in four colour process, one side only, on our lovely Offenbach Bible 60gsm, giving it a lightweight feel but with a beautiful quality.

Click on images to enlarge

The large format concertina folds this way...

...and then this way:

The advantage on concertina folding is that you are reducing the stress on the paper and not trapping air in the folds, whereas if you fold paper on itself, on itself and on itself etc - you will get what is called a "Crow's foot" - if you don't know about this or haven't heard this expression, I wrote about it, at length, here: http://justinsamazingworldatfennerpaper.blogspot.co.uk/2014/04/what-is-number-4.html. This is a perfect example of a folded piece without a crow's foot!

Creative Director is Faye Toogood and the designer on the project is Catherine Acornley. Printing is by Chadbon Printing based in London.

http://t-o-o-g-o-o-d.com/

www.fayetoogood.com.

chris.chadbon@btinternet.com

Posted by Justin Hobson 10.02.2016

Collection 002

Faye Toogood is a British designer who's work has appeared on this blog before. Her work covers interiors, installation, furniture, fine art fashion and more!

This is the literature produced for the launch of their unisex outerwear collection. Eighteen unisex garments, all manufactured in Britain. Materials used are tough cottons and hardwearing linens. With names like the 'Farmer Jacket' 'Oilrigger Coat' and 'Plumber Overall' these garments hanker back to our hardworking industrial past.

 

This promotional literature is a small folded up piece measuring 70x100mm, folding out to 280x600mm.  

Beautifully concertina folded.

Folding out to...

Click on image to enlarge

It is printed Offset Litho in four colour process, one side only, on our lovely Offenbach Bible 60gsm, giving it a lightweight feel but with a beautiful quality.

Creative Director is Faye Toogood and the designer on the project is Catherine Acornley. Printing is by Chadbon Printing based in London.

http://t-o-o-g-o-o-d.com/

www.fayetoogood.com.

chris.chadbon@btinternet.com

Posted by Justin Hobson 26.03.2015

Hermès - petit h

Studio Toogood were commissioned by Hermès to launch petit h – a new take on the iconic Hermès brand. The entire ground floor of the flagship Bond Street store was dedicated to a custom-designed Studio Toogood interior including a series of sculptural displays in glossy leather and resin. The widows in the Bond Street showroom displayed scaled up craftsmen's tools in linear neon.

You can read more about the project here: http://studiotoogood.com/work/interiors/herm-s-

Part of the project included some graphic materials which were produced in collaboration with freelance designer Tom Watt (Field Projects). The literature includes an invitation and a poster. In accordance with the campaign theme, photograms of the products and the tools used to create them were created which was used as the imagery for the publications.

The poster is A1 size (841x594mm) and printed in CMYK on our Offenbach Bible 60gsm and the result is simply beautiful. The subject combines beautifully with the lightness and slight translucency of the material.

The invitations are A5 portrait (210x148mm) and are printed on our Omnia 320gsm. This has reproduced the richness of the red and black image perfectly.

Below is a picture of the original Photograms made by Tom Watt with photographic printer Brian Dowling.

 

Creative director at Studio Toogood is Faye Toogood. Tom Watt is a freelance art director (Field Projects). The invitations and posters are printed by Robert Young at R.Young & Son based in Croydon.
http://uk.hermes.com/

www.studiotoogood.com

www.field-projects.com

http://www.ryoungprint.com/

Posted by Justin Hobson 08.04.2014

Batch by Faye Toogood

New York Times Blog July 2012
Photo: Marius W. Hansen

Faye Toogood is a British designer and one that will not be pigeonholed. Her work covers interiors, installation, furniture, fine art and influences fashion and trends in a way that is unusual in a world which appears to require individual specialisms. Her furniture and objects are made using carefully condsidered materials and are handmade by small-scale fabricators with traditional methods.

BATCH is a furniture collection based on the concept of Batch production rather than one off editions, making them more accessible. Batch is made in Britain using solid Ash.

The BATCH catalogue is 280x210mm, portrait and is saddle stitched. It is a 40pp 'self cover' all printed on our Marazion Ultra 135gsm which has a matt look and feel which works superbly with the style of photography and especially the pale ash and subtle grain of the wood.

Outside front cover

Design is by Studio Toogood. This is a beautifully simple piece of literature which perfectly shows the items and conveys exactly the right look and feel which engages the reader with the products themselves. Print is by Pureprint and it is a beautifully produced, clean and tidy piece of printing and finishing.



...and thanks to Rosalind for kindy sending me file copies and a lovely note.

www.fayetoogood.com.

www.pureprint.com

Posted by Justin Hobson 04.04.2013