Tuesday, 14 February 2012

Linotype: The Film

Now I'm not a great one for reading film reviews, but here's one that I found tucked away on the Printweek.com site which I read with great interest....


Review - Linotype: The Film

Published in PRINTWEEK  By James Chase  Thursday, 09 February 2012

Tucked away from the roar of the Super Bowl, a rather more unassuming event is taking place on New York's 23rd Street - the world premiere of Linotype: The Film. This narrative may be comparatively modest but its subject was world-changing:

It’s Friday night in the Big Apple and Super Bowl weekend is underway. Local heroes the New York Giants are preparing for battle against perennial foes the New England Patriots in Sunday’s big showdown and the whole place is buzzing

Meanwhile, down on 23rd Street, a much smaller crowd, of maybe 250 hardcore fans, is assembling for a very different occasion. But their enthusiasm, passion, loyalty and commitment is no less intense. If any of them gives a damn about the Super Bowl at all, they don’t show it.

Tonight, the School of Visual Arts Theatre is hosting the world premiere of Linotype: The Film and, in the first of the evening’s many thrills, Steven Heller takes the stage for the opening remarks. Author, curator, lecturer and an art director of The New York Times for 33 years, Heller is something of a typographical cult hero in these parts. They lap him up.

Just five words in and, already, I am out of my depth. "Is Etaoin Shrdlu here tonight?" Heller asks. Immediately, around a third of the audience squeals with delight and – just like that – the tone is set for the rest of the evening. Etaoin Shrdlu spells out the first two rows, or rather columns, of keys on a Linotype machine. They represent the most common 12 letters of the English language, in approximate order of popularity. Apparently, one of the more common outcomes of the "90 or so things that can go wrong with a linotype machine" was the rogue appearance of these two words in a row of printed type. Mr Shrdlu, it seems, has long been a part of typesetting folklore, and don’t this lot just know it.

If nothing else, it’s a reminder that we’re here to see a movie about a machine. Don’t worry – as terrible as that might sound, turns out it’s brilliant.

There are really only three things you need to know about the Linotype machine. One, it’s pretty much the most complicated thing ever invented. Two, it completely transformed our society. And three, few folks outside of SVA Theatre tonight are aware of that. Or, as the film’s director and producer Doug Wilson put it in the Q&A session following the film, "The more I learned how it impacted the world, the more I was surprised that none of us knew about it."

But once you do know about it, it becomes a source of frustration. The story goes like this: in 1886, Ottmar Mergenthaler, a German watchmaker, invented a machine that enabled lines of type to be set six times faster than by handsetters. Printers went from talking "minutes-per-line to lines-per-minute," says one of the film’s subjects. Guess what? It revolutionized mass media communication, generating huge demand for print, driving down the cost of newspapers and spawning a gigantic leap in literacy. So how is it that Mergenthaler is barely even acknowledged for such a gargantuan contribution to society? Heck, he even died tragically young, aged 44 from tuberculosis. What more did he have to do to become an international hero?

Wilson's movie does, of course, pay homage to Mergenthaler’s greatness, but it’s not really about him. In fact, for much of it, even the machine takes a back seat. Like you couldn’t see this coming, it turns out it’s all about people.

Linotype: The Film somehow manages to reconstruct history in the most gripping fashion, without ever calling on a narrator. Essentially, it’s one glorious piece of footage after another of the most naturally gifted, genuinely interesting, passionately crazy storytellers — and they are mostly very funny, too. All are operators, but forget any preconceptions of this job title for a moment.
"Operators were the artists who created this wonderful typography that we try to emulate digitally," says one of the movie’s stars. "They are artistic people posing as industrial types in dirty overalls."
And so Wilson takes us on an unforgettable journey, from character to character, each blissfully unaware that their performances are superb. "We would just show up at people’s doors and invade their lives for a day and they would let us do it," he tells tonight's audience. "People just opened up their lives and told a story to us."
Wilson himself was amazed at how the human stories took over. "I started out just loving the machine; I thought it was an amazing machine," he says. "But I realized what you need is these operators. They worked with these machines for 60 years. The machines were the hearts of these people. So I think that’s when we realized we had a film." Perhaps the fact it takes years and years to get any good at operating a Linotype that makes these folks so unique. "It’s one of the most complicated machines I’ve ever seen, and it’s one of the most fun things I’ve ever been around," says one subject. "It’s a cacophony of sounds, but in itself a symphony." In fact, Wilson pointed out that many of the operators he interviewed were musically gifted in some way. It’s this synergy, this love affair between man and machine, that really comes through, time and time again.

One of the film’s biggest stars, Carl Schlesinger, spent 35 years operating Linotypes at the New York Times. He recalls a visit from Marilyn Monroe one day while he was at his workstation. She asked him to print something for her, so he wrote her name in bold because he thought she’d like it in bold (Monroe’s favorite font was Garamond, according to Heller in the Q&A). She then kissed him on the top of his head for his troubles. "There goes the day," he says in the movie. "All I’m going to think about now is my head."

The New York Times was produced with Linotypes for 80 years, until they were decommissioned in July 1978. Schlesinger, a VIP guest at tonight’s premiere, had the foresight to document that final day on film, some of which was used in the movie. "We poured some glasses and said: ‘To yesterday—goodbye to the past, hello to the future,’" he recalls.

Despite its historical context, Linotype: The Film is not meant to be nostalgia trip. "The last thing we wanted was for the whole thing to be narrated by honky-tonk music and old blues," explained audio and sound man Jess Heugel in the Q&A. "We wanted it to feel clean, fresh, and we didn’t want it to be overly dramatic." The majority of the soundtrack comes from friends’ bands Someone Still Loves You Boris Yeltsin and Cornbelt Chorus, along three original cuts from Heugel’s own group The Preservation Society.

The film’s finest moment comes right at the end when another of its stars, Joel, has little choice but to get rid of his linotype machine. After a fruitless search to find a museum that will take it, reluctantly he calls a salvage guy to take it away. The cameras follow him to the scrap yard where a quite brilliant scene ensues, in which Joel cannot bear to turn around and watch as a giant claw attempts to smash his beloved Linotype into the piles of already-twisted metal on the ground. This should be a tear-jerking scene but somehow it becomes as funny as hell. The machine refuses to break up at first and we all start laughing. Joel eventually turns around and, with a mixture of pride and genius comic timing, declares: "This is pretty devastating… but it shows you the durability of the thing!"

Wilson is just 29 years old and, on the face of it, had no business making a film about Linotype machines. He was introduced to it at university and a fascination set in, but while he’d had the idea for a film in his head for a while, it was several years before an accidental opportunity arose.
"I was set to go to grad school in Switzerland and they wouldn’t give my wife a visa," he says tonight, "So, I said ‘screw it, I’m making a film.’" Wilson had never made a film before, but is hugely proud of what he has achieved (and extremely grateful to Kickstarter for two rounds of fundraising).
"Sadly, a lot of operators are passing away and five years from now probably 30% of the people in our film won’t be around any more," he continues. "We thought someone had to tell the story."
At the end of the evening, Heller summarises the movie as "a major contribution to the history of communications".

While the triumphant trio of Wilson, Heugel and director of photography Brandon Goodwin have clearly shown a relentless passion and commitment to both the movie and subject over the past couple of years, you get the feeling they could use a break from Linotype machines for a while.
"I think the next film would be about something that’s happening now, not something that already happened," declares Wilson as he wraps up the event. "It’s so hard to reconstruct history in an entertaining way. Oh, and we’d shoot it in one week. With an $8M budget. Not some obscure thing, but something that I could explain at the airport. Like Justin Bieber or something. But not type-related."

Talking of big bucks and celebrities, later that weekend, the New York Giants would go on to create history of their own in the Super Bowl. But that's not world-changing history on the scale of Mergenthaler’s contribution. And while Linotype: The Film is a hugely engaging wake-up to the importance of his invention to society, you don’t need a penchant for history and machines to appreciate its brilliance. If you’re interested in human beings at all, then you’re going to love it.


--- THE END ---

Thanks to the author James Chase and Printweek for an interesting and well written review.

The screening at the SVA Theatre in New York that is written about in the article was on 3rd February. I don't know if there are any plans for it being shown on this side of the Atlantic, unless anyone out there knows differently....

Posted by Justin Hobson 14.02.2012



Friday, 10 February 2012

Typographic 69 - Australasian issue

This is the latest edition of Typographic, published by ISTD (International Society of Typographic Designers) issue 69.

This is a good read and always something in it to inspire and as the "Australasian Issue", the content is entirely devoted to those practising typographic design, both past and present, in the Southern Hemisphere.

The contents are eight articles by/about: Cal Swann, Gail Devine, Simon Pemberton, James de Vries, Annette O'Sullivan, Stephen Banham, Jack Yan and Vince Frost. The Editor is Nick Kapica.








Design is by Frost based in Sydney, Australia. Art direction and design is by Vince Frost, Ray Parslow and Graziela Machado.

It is A4 Portrait, with a 4pp cover and 48pp text, perfect bound ...and in true Oz fashion, all the folio numbers are printed upside down.

And now for the paper plug! ...now if the truth be known, because Vince is is on the other side of the planet, he'd originally spec'd Mohawk Superfine but it's bonkers expensive! So after getting real and looking at the budget and considering the page count and postal weight, I suggested our StarFine 115gsm text and 240gsm cover. It came in on budget and the Fluoro pink looks brilliant on it. It is beautifully printed by Gavin Martin in London.

If you aren't already a member, you should really think about joining - there are many benefits, this is just one! www.istd.org.uk

...and if you aren't a member, have a look http://www.istd.org.uk/ - it costs less than £10 per month - still excellent value!

www.istd.org.uk
www.frostdesign.com.au
www.gavinmartincolournet.co.uk
Posted by Justin Hobson 10.02.2012

Wednesday, 8 February 2012

CDG Brochure

This is a lovely, simple piece of literature for legal maritime specialist CDG. The brochure is designed by Crescent Lodge who had also previously designed the CDG identity a couple of years ago.
Brochure size is 260x220mm, portrait, saddle stitched. It has a 4pp cover on Omnia 280gsm and 24pp text on Omnia 150gsm.

The photography for the four section divider spreads is by Rodger Banning. I believe, he created the images by mixing oil and water (photographed on glass, I think?). Very effective.


Creative Director on the project is Lynda Brockbank and the designer is Malcolm Metcalfe.

Now this was only a short run job of 200 copies and was printed digitally on an HP Indigo press by the re-incarnated FS Moore at DG3 - see previous post... http://justinsamazingworldatfennerpaper.blogspot.com/2011/09/sad-end-for-fs-moore.html

Posted by Justin Hobson 08.02.2012

Tuesday, 7 February 2012

News from down under...

Yesterday I received some news from down under from my old friend Vince Frost - and he's cooking! Vince is joining hundreds of other Australian CEOs and many celebrity chefs to raise money and awareness related to homelessness. 
















The CEO CookOff is a joint initiative of OzHarvest and Qantas. The event will bring together 30 celebrity chefs and 200 CEOs to raise awareness around food security and one of Australia's major social issues, homelessness.
You can help support Vince by clicking here http://www.ceocookoff.com.au/profile/776
to check out the site and then click on the 'donate now' button to help fund this worthy cause.
Is it my imagination, or do they just seem to have a lot more fun down in Australia?!

Posted by Justin Hobson 07.02.2012

Thursday, 2 February 2012

Jobs from the past - Number 28

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Christmas at Liberty 2007
Press Invitation
This is quite simply one of the most stunning invitations that I've seen, it is one of the most beautiful and innovative pieces produced on our Flockage Litho.If you click on the image below, it will enlarge and hopefully you'll be able to see what I mean...
The size of the invitation is 210x148mm (A5).  It is totally unprinted on the flock side, just "heat de-bossed"  - This is a process where you make a block as if for hot foil blocking, and using the foiling machine you simply de-boss using the combination of heat and pressure but with no foil. On the Flocked surface this has the effect of flattenning the pile, so that it becomes smooth and the effect is subtle yet very noticeable.

The Flockage Litho 300gsm has been mounted (duplexed) onto another thicker white board, probably another 300gsm  (unfortunately the type of board has been lost in the mists of time) giving a total thickness of about 700microns. The text on the reverse of the invitation is printed in litho silver.  


Design is by Studio Thomson. Print production, which is simple (but very well executed) is by Xtraprint based in London EC2.
Posted by Justin Hobson 02.02.2012

Tuesday, 31 January 2012

Bywa

Last September I was contacted by Cornish based artist, Natasha Chambers. She produces and sells her own prints and she also makes a calendar every year.

Bywa - means “to be alive” in the ancient Cornish language of Kernewek and is also the name given to her series of limited edition prints. The calendar is to be a showcase of twelve of these prints and here it is....


The finished size of the calendar is 165x245mm. The text pages are on Flora Avorio 130gsm - for those that aren't familiar with it, Flora is a 50% recycled paper with natural deliberately visible inclusions and fibres and it works amazingly well with these beautiful artworks.

These are two interesting things to add about this job. Natasha showed me the calendar that she had done the previous year, which was a similar format but with just one "pin-hole" to hang on a nail. We discussed that this always looked a bit wrong and I suggested two holes with a "treasury tag" device but Natasha went one better and used the two holes with a lovely black ribbon, as below:
The other thing was that the cover is on our lovely Chagall, Fragola 260gsm (which is a strawberry coloured, feltmarked board) and the reason that Natasha chose it was because when I sent the samples, I wrote a note on a postcard that used the Fragola and she liked it so much, she used it!
It is a lovely calendar and it's well worth having a look at Natasha's website. The calendar was printed by Redruthian printer, Active Colour. Thanks to Natasha for sending me a file copy and a lovely note.
Posted by Justin Hobson 31.01.2012 

Monday, 30 January 2012

icrossing - a belated thank you

Here's the beautiful Christmas card that was sent to me from Brighton based design company, icrossing.
The front of the card is a lasercut snowflake which registers perfectly with a clear gloss hot foil blocked snowflake on the interior. A lovely idea and well produced.
Size is A6, portrait and is produced on our Omnia 280gsm. Print, lasercutting and foiling all produced by Evolution Print based in Sheffield.

...and thanks to Matt and Marc for sending me some file copies. 

www.evolutionprint.co.uk
www.icrossing.co.uk
Posted by Justin Hobson 30.01.2012