Launch of the Albert Memorial Trust - March 22nd 1995
This was a job comissioned by English Heritage for the launch by Prince Charles of the Albert Memorial Trust to raise funds for the restoration of the Albert Memorial which is opposite the Royal Albert Hall in Hyde Park in London. Believe me, back in the early 1990's the memorial was in a shocking state and in dire need of serious repair.
This piece is a large "broadsheet" type format which is a sheet 840x590mm folding to make a 4pp of 420x590 which is then concertina folded down with three folds into four sections of 420x195mm and held together with a belly band.
It's a large format job which has a huge impact, yet it folds down to a manageable size and was economical to produce - a really great use of material, print and format.