Friday, 5 November 2010

Wrangler Bluebell - Fall/Winter 2010

This is the latest collection from Wrangler's premium men's line  - Blue Bell. As you might expect from their top range, this piece of literature is produced to the highest standard. Art direction, photography and reproduction is superb.
This project was produced in both an A3 format and an A5 format which is a bit ususual and a bit different. They both share the same images and number of text leaves - 24pp and are both singer sewn along the spine with blue thread. The text is printed on our Omnia 150gsm which gives it that dead matt, tactile feel but with great reproduction. Cover is printed on Colorset Nero 270gsm and is hot foil blocked in Blue metallic gloss foil.

Art Direction, design and production is by Studio Thomson. Both jobs have a fantastic feel - it is difficult for me to say too much more about it - see the images below, they speak for the job...
...and here we go for a bit of a plug!  - As you can see from the above images, there are lots of CMYK black areas - loads of ink going down and it looks great on the Omnia - I'm not going to use this a a platform to slag off other products, but there are one or two other papers on the market which people regard as being similar to Omnia - but there is no way that they print dark black images as well as Omnia and retain detail in the dark areas (in my opinion- but I would say that wouldn't I?)

The cover for the A5 version, has the addition of our Monoblack 1400micron board, mounted onto the front and back covers which gives the job a lovely solidity (click on image to enlarge):
Below: a close up of the singer sewing and the Monoblack, mounted on the cover.
The art direction is by Mark and Chris Thomson and the quality of the direction and photography (by Petrovsky & Ramone) is matched by the exceptional printing (and finishing) by Push.
Posted by Justin Hobson 05.11.2010

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Thanks for your comment! If I like it, I'll add it on. Cheers J