Thursday, 11 November 2010

Whistles A/W 2010

This is another superbly produced lookbook for Whistles - Autumn/Winter 2010
The size is 235x290mm Portrait, saddle stitched. It has a 4pp cover (which is deliberately lightweight) on our Colorset (100% Recycled) Bright Red 120gsm which is printed in just one colour litho (black) with a 28pp text on Marazion Ultra 90gsm, so the whole job has a deliberately 'floppy' feel.
Many of the spreads alternate between CMYK in colour and four colour black and white images, and on some spreads there's even a completely blank page which creates a feeling of space. The background for the shoot is amongst London rooftops and it's a real pity that I can't show all the spreads here as the backdrop of high rise buildings is used to great effect.

Art Direction and design is by Simmonds Ltd. Photography is by Karim Sadli and Styling is by Francesca Burns. Print is by Push.
Posted by Justin Hobson 11.11.2010

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Thanks for your comment! If I like it, I'll add it on. Cheers J