Now hold on to your seats! ...this could possibly be one of the best jobs of the year - and a job with a real difference!
19|57 is a new publication which represents the 19 photographers in the first part of a three part series showcasing the work of the entire Magnum collective (currently numbering 57, hence 19|57). This first book features a wide range of work from the likes of Indian photographer Raghu Rai, the powerful editorial work of Gilles Peress and iconic images by Thomas Hoepecker.
The size of the book is 120x170mm, portrait. The 8pp cover is simply hot foil blocked in matt white foil with a deboss on the reverse on Notturno 170gsm (yes that's right 170gsm - which most people consider too light for a cover but on a book this size with an 8pp cover, it's perfect). The text pages are printed on Omnia 120gsm and it is a great example of just how well Omnia prints, having said that images of this quality would look pretty good on anything! The high bulk of Omnia gives this 96pp job a respectable 10mm spine which gives the book a nice chunky feel.So what about this "job with a difference" that I mentioned at the start of this post, I hear you ask? Well if you didn't notice, the pics of the spreads (pictured above) have something unusual about them, they are lying flat with perfect readovers - how come?
Well this job incorporates a new 'Layflat binding' technique. It was important for this job in particular, which is designed to work as spreads and it works - it opens completely flat and open - and it doesn't fall apart. To be honest when you see a book opening as well as this, you have to question why anyone would use conventional binding ever again! See the pics below:
Design is by Crescent Lodge. Creative Director is Lynda Brockbank and senior designer on the project is Andrew Collier ( ...who came up with the lay flat binding idea!)
Print production, including the layflat binding, was handled by Push Print in London.
Luckily I was able to get hold of some copies of this piece and I posted out some this week (together with a new Omnia swatch), so one may pop on your doormat soon. If it doesn't arrive or you think I've missed you out and would like a copy, please drop me an e-mail and I'll see what I can do (first come, first served!)
Posted by Justin Hobson 18.11.2010
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Thanks Justin, I've just received my copy and I must say it's a lovely book. I'll be keeping the lay flat binding in mind as it's a great finish, the fabric is a nice touch too.
ReplyDeleteTHANKS JUSTIN! Got my copy a few days ago, looks absolutely stunning!!! The Omnia compliments the content perfectly! :-)
ReplyDeleteHave still got mine that you passed on, thank you very much Justin! It's a stunning book in all forms.
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